- 學位論文
黑色幽默運用於產品設計之研究
A Study of Applying Black Humor to Product Design
摘要
市面上有許多知名設計的生活用品，具有幽默或黑色幽默的感受，而黑色幽默是一個令人感受印象深刻，卻又模糊難以具體描述的事例。如果能夠找到黑色幽默的設計因子，對於設計初學者也許會有實質的幫助。 本研究目的探討黑色幽默運用於產品設計的成效，透過產品案例與移情作用等相關論述，瞭解其黑色幽默的表現形式。從自身經驗建立幽默設計脈絡流程，以樣本設計評估找出幽默設計的關鍵，供後續研究參考。具體成果如下： 1. 樣本評估結果發現：黑色形式融合幽默感受，越能呈現黑色幽默效果，進而增進購買慾，愉悅感是決定產品喜好的主因，在幽默設計中掌握情感呈現的方式，以喚起使用者的共鳴。 2.男女對於某些的樣本喜好並不相同，結果顯示男性對血液產生危險的反應比女性強烈許多，圓弧意象中女性較男性易產生愉悅感，女性對於不悅、噁心感受較男性敏感許多。針對這三點在往後運用黑色幽默設計時可納入參考的關鍵。 3. 黑色幽默是從極度悲慘的環境中所生成，以幽默的人生態度將慘淡的現實拉開了距離，將自己或他人為挖苦對象，遇到不合理的苦悶當做一種合理的存在，從容地描繪，而能在困境中釋懷，保持心理上的一種平衡。在認知歷程上的階段分為: 幽默者(產品表現形式)、幽默對象(視覺操作階段)、接受幽默資訊者(理解幽默類型)，解困理解歸納成幽默與黑色幽默的認知過程。 4.本研究歸納幽默設計脈絡流程分為五步驟：「產品類別→黑色幽默表現內涵→幽默者對象→使用情境→接受幽默資訊者」。
並列摘要
There are plenty of famously designed goods in our everyday life which are considered as humor or black humor. Black humor designs are considered to be more impressive, it is however, vague and hard to describe in a particular way. If we could find a method to aid the designers when developing yet matured ideas, it would be a great assistance to amateur designers. The following research discusses the possibility of applying black humor on image designs. Through correlative researches of product cases and scenarios, the expressed forms of black humor can be understood. Furthermore, using self experiences to construct the product's idea flow, from the experiments, the researcher discovered a procedure for humor product designs. Results as indicated below: (1) Sample evaluation results indicated that: by incorporating black images and humor feelings, it produced greater black humor outcomes, thus it increases the purchasing desire, pleasure is the decisive factor of a product's fond, humor designs hold the key of emotional expressions, which, stimulates user's emotional reactions. (2) Male and female testers have expressed distinctively different fond towards various experimental samples, results indicated that male subject's response to blood which in relation to danger is much more intense than that of female, a circular images proposed greater sense of pleasure to female than that of male, female subject's response towards unpleasant and disgust are greater than male subjects. All of above mentioned gender differentiation can be considered as the key factors when designing black humor. (3) Black humor rises from extremely sorrow surrounding, using an ironic life attitude to separate reality, aiming to himself or other as the character, discribing taking an unreasonable depression as a reasonable existing, sketching the scene casually and taking the sorrow gentally to ease the sadness. The recognition procedure of black humor could be known as: Subject of humor (product style), Object of humor (visual operation stage), humor acceptor (who can realize the humor) then sort and conclude it into humor and black humor. (4) This research has categorized the humor design procedure into five steps: “product categories → black humor expressive meanings → humor target → execution scenario → humor receiver ”.