台灣建築產業經營型態之研究

A Study of Business Model in Taiwan’s Construction Industry

張利益(li-Yi Chang)

指導教授 ： 陳銘崑

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2010年)

摘要

國內建築產業一直對經濟發展扮演著舉足輕重的角色，其帶動的相關產業非常多且廣，故建築產業被稱為火車頭工業。回顧台灣建築產業多年發展，隨著景氣好壞，也面臨各種考驗，在經歷幾波建築業及房地產景氣的循環，有很多建設公司在經濟不景氣的環境中仍能屹立不搖地繼續經營下去，而且不斷擴展壯大，這與建設公司之經營模式有很大的關係，而了解經營模式中之內涵及優劣點之探討掌握，是影響經營績效之重要原因之一。
本研究為了探討台灣建築產業之經營模式，首先，透過價值鏈繪製此產業之活動流程，由價值鏈中的活動比重，分類出自建、整合、混合等三種型態，由各型態中各舉二家公司為代表，並利用財務指標針對個案公司進行型態內以及型態間的觀察，並結合SWOT分析來檢視這些經營型態之優劣。本研究針對不同型態之優劣點及同異點作出結論及建議，並希望能讓不同經營型態之建設公司在經營上作為參考的依據。

關鍵字

建築產業 ； 經營型態 ； 價值鏈 ； 個案研究

並列摘要

Domestic construction and real estate has been a vital role on economic development in a country, and it drove many related industries, so construction industry is also known as the engine of Taiwan’s industry. Recalling the development of Taiwan's construction industry for many years, the Economy was always changed and also faces a lot of challenges. They have to face the impact from the environmental. After several waves of construction and real estate cycle, there are still a lot of construction companies survive to continue the business in this economic downturn environment, and some companies can even get growth, and this had a great relationship with company's business model and operation management. Understanding the content and investigate the advantages and disadvantages of business model, it is an important factor affecting the business performance.
This study was to investigate the construction industry business model in Taiwan. First, this study through the value chain to draw the process of this industry, and used the proportion of the activities of the value chain to classify self-built, integrated and mixed three operation types. Then, choosing two case companies for each type, and used financial indicators to observe the diversification between the companies and the types. At last, this study combined with SWOT analysis to examine the advantages and disadvantages of these business models. This study will give some recommendations and make conclusions of advantages and disadvantages for different operation types. This research can also offer enterprises to refer their operation management.

並列關鍵字

Construction industry ； Operation model ； Value Chain ； Case Study

參考文獻

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