- 學位論文
台灣中古車聯盟興起因素之實證研究
Study of the Rising Factors of Used Car Alliance in Taiwan
摘要
台灣中古車市場備受汽車產業的高度重視，紛紛成立中古車聯盟，由統計資料顯示，自1999年起，台灣每年中古車過戶數已超越全年新車銷售台數，並且每年均呈現穩定的成長趨勢，單就2011年76.36萬輛的中古車過戶數來算，將近是該年新車銷售量的2倍以上。有鑑於國內中古車市場蓬勃發展，卻尚未有一套健全與合理的管理機制，不透明的交易環境與售後服務的負面形象，讓許多有意購買中古車的消費者卻步，隱然已成為中古車交易市場的發展瓶頸。本研究針對國內最具規模且實績最佳的保修聯盟興起因素，以實證研究等方法，來了解車商聯盟成功的關鍵因素。經實證研究結果，其成功關鍵有，1.一次修妥之保固制度對中古車聯盟有正面的作用。2.日系中古車的高市占率會影響歐美中古車加入中古車聯盟的可能性。3.中古車媒體行銷之創造新聞性與話題性，對中古車商的行銷有提升效果。4.低利專案中古車貸款能增加中古車商的利潤與服務保證項目。5連鎖維修體系對中古車商之延長有償保固年限且增加保固率有加成效果。6.成立車況查定認證公司對提升中古車商技能提升、縮短工時和降低費用有正面的作用。7.中古車聯盟查定和鑑價之評鑑制度能增加中古車商的收益且提升消費者之滿意度。8.經銷商委拍中古車來源之車況透明化對中古車商收益的增加有正面的幫助。9.中古車B2C型態直接提供有三大品質保證和四大保固給消費者作為中古車商交易保證的後盾等九大因素。
並列摘要
Taiwan's Used Car Market in the automobile factory attaches great importance to the establishment of Used Car Alliance, by the data show that since 1999, Taiwan's annual used car’s trading has exceeded the number of new car sales in Taiwan, and the annual growth last year, 763,600 used cars had been transferred, which is two times higher than new car sales last year. That domestic used car market is developing fast, but without integral and reasonable approach to management, such as non-transparent trading environment and after-sales service, so that consumers do not like to buy used car’s to eliminate consumers accumulated in the past does not trust the development of the used car market, the country's largest and best-selling used cars Alliance rise of factors, complete and relevant collection, sorting, the methods of empirical research to understand the main factors used car Alliance , 1. To repair the proper warranty system used car Union has a positive effect at one time. 2. The possibility of high market rate of Japanese the used car will affect Europe and the United States Used car the used car Union. 3.Used car media marketing to create the news and topics, and enhance the effect of the Used car dealer marketing. 4.Used car loans low interest project to increase the profits of the Used car dealers and services to ensure that the project. 5. Used car dealer extended chain maintenance system paid the guarantee period and increase the rate of warranty additive effects. 6. Set up a condition check given certification company has a positive effect to enhance the used car business skills to enhance, shorter working hours and reduce costs. 7. Used Cars Union investigation set and valuation assessment system Used car dealers can increase revenue and enhance consumer satisfaction. 8. Dealers commissioned to shoot the condition of the used car sources increased transparency Used Car income has a positive. 9. Used Car B2C type directly provides three quality assurance and four warranty to consumers as a used car business transactions to ensure the backing of nine factors.