沙發皮革質感意象之研究

Research on Texture Image of Sofa Leather

徐向蓉(Hsiang-Jung Hsu)

指導教授 ： 陳殿禮

國立臺北科技大學/設計學院/創新設計研究所/碩士(2012年)

https://doi.org/10.6841/NTUT.2012.00163

摘要

本研究旨在探討沙發皮革之質感意象，透過訪談法、歸納法、實驗法及統計方法，探討皮革分類體系及物理性和意象感受之關聯，並解析不同族群對沙發皮革之心理感受。研究結果顯示：
1.沙發皮革可依據皮種、皮層、表面紋理、塗飾加工及加工工法予以分類。
2.在皮種意象方面，消費者對苯染皮有「精緻的」、「質感的」意象感受，半苯染皮有「繁複的」感受，塗料皮有「粗獷的」感受，其中消費者最喜歡苯染皮；在紋理意象方面，馬鞍皮紋具有「精緻的」感受，大荔枝紋具有「粗獷的」、「華麗的」等感受；而福洛特皮紋具有「沉穩的」意象感受，其中消費者最喜歡小荔枝紋。皮革色彩意象中，黑色最具有「沉穩的」感受，白色具有「精緻的」感受，紅色具有「華麗的」等感受，深棕色具有「粗獷的」感受，而淺棕色則具有「柔軟的」感受，整體而言，消費者最喜歡之白色皮革色彩，其次為黑色。
3.沙發皮種的表面光澤度不會直接影響消費者對皮革之心理感受，而皮革紋理顆粒越大越有「沉穩的」感受，反之越小越有「光鮮的」感受，另外皮革色彩越偏向紅色系越有「繁複的」感受，越偏向綠色系則有「質樸的」感受。
4.生活型態族群中「經濟務實」族在視觸共覺下對塗料皮最具有「沉穩的」感受，而「青春樂天」族在觸覺感受下對塗料皮及合成皮均具有「堅韌的」感受，「安穩平實」族對「沉穩的」意象較為強烈，其中該族群最不喜歡半苯染皮，而「青春樂天」族則最喜歡合成皮。

關鍵字

沙發皮革 ； 質感意象 ； 視觸共覺 ； 生活型態

並列摘要

This study is aimed to research the texture image of sofa leather. The research process explores the leather classified system through the interviews and induction; then, through the physical, psychological experiment and statistics in order to find the relationship between the different lifestyle’s feeling for sofa leather. The results are as following:
1. Sofa leather can be classified according to skin,cortex,surface texture, dying and manufacturing.
2. The texture image of leather types for consumers’: Firstly, the main image of Aniline is “refined”, Semi-Aniline is “complicated”, and Pigment is “rough”. Besides, the most popular leather type is Aniline. Secondly, the main texture image of Saddle is refined, Large-Litchi are “rough” and “gorgeous”, and Floater is “steady”. Besides, the most popular leather texture is Little-Litch.Thirdly, the main image of sofa color: black is “steady”, white is “refined”,red is “gorgeous”, dark brown is “rough”, and light brown is “soft”. Overall, white is the most popular color for the consumer, second is black.
3. The relationship between sofa leather psychological feeling and physical property： gloss of surface does not directly affect consumer’s feeling. When the texture particles are larger, it brings the feeling of “steady”; the particles are smaller, it brings the feeling of “glamorous”. The image would be more “complicated” if the sample’s color looks more reddish. If the sample’s color looks more greenish, the image would be more “simple”.
4. The research found out five types of lifestyle and the consumers’ feelings of texture image of leather: The group “economic and pragmatic” and the group”youthful-carefree” have more sensitive to pigment leather and synthetic leather ; and the group ”stable-flat” has more sensitive to “steady” for every leather type. The most favorite leather type for the group”single learning” and the group “lifestyle” is Aniline; furthermore, and the most dislke leather type for the group ”stable flat” is Semi-Aniline. Finally, synthetic leather is the most favorite type for the group”youthful-carefree”. The result can be applied designers for projecting sofa market preferences for different lifestyles.

並列關鍵字

Sofa Leather ； Texture Image ； Visual-Tactile Synesthesia ； Life Style

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