以捐款者之非營利組織所盡社會責任的認知與人格特質對於知覺價值影響之研究：以社會交換性為中介變數

The effect of perception of NGO’s performance of social responsibility and personality of contributors on perceived value: through the social exchange theory

杜盈慧(Ying-Hwei Tu)

指導教授 ： 廖森貴

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2008年)

摘要

非營利組織一直對於社會服務有著不可或缺的地位，而私人的非營利組織經由企業或大眾的善心捐贈，獲得充分的人力資源和財源，以維持組織的穩定發展；因此捐款對於非營利組織的重要性可說是不言而喻。
本研究以國內知名之非營利組織的捐款者為研究對象，探討其捐款對象是否善盡社會責任在捐款者心中產生之認知，加上捐款者人格特質，透過社會交換模式的中介效果，對捐款者知覺價值帶來的影響。本研究運用驗證性方法，發放學術問卷，採用LISREL8.72統計工具針對研究假設與因果模式等方面之進行實證分析與探討，最後得知捐款者對於其所捐款之非營利組織是否善盡社會責任的認知以及捐款者之人格特質會透過社會交換的模式，進而對於捐款者的知覺價值產生影響。

關鍵字

社會責任 ； 社會交換 ； 捐款

並列摘要

Non-profit Organizations ( NGOs) plays an important role of the community, and the private NGOs raise funds for supporting their operates from corporations and demos. The research attempts to know about the perceived value of contributor whose perception not only influenced by the NGOs’ performance of social responsibility , whom he/she contributes to but his/her personality, by using questionnaires, and see if the social exchange theory is able to explain more about the model. And we take the contributors of many NGOs who donate money regularly. In conclusion, we find out there are positive relationships between the five variates, and all the hypotheses we suggested proved acceptable by using the statistic software LISREL8.72.

並列關鍵字

social responsibility ； social exchange ； donation

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