90年代以來,「文化產業」議題在世界先進國家中受到重視。而近年來以文化作為導向的設計也越來越多,且於設計競賽中,以文化元素應用設計概念之作品逐漸增加。然而文化創意商品雖然是以文化為出發點,但市面上販售之文化產品,則大多缺乏創新和文化精神的表現,往往只偏重於外型的仿效而忽略文化內在的精神與涵義。 為了解文化產品設計可以從哪些層面來發展創新,本研究以獲得國內外大獎設計之產品為研究範例,來歸納出文化產品設計的創新屬性與表現手法。以探討如何能成功將文化意涵元素轉換成產品設計,增加產品的價值,歸納出成功文化創意產品的設計手法和得獎方針,以及現有文化商品與未來發展。本論文除了可藉由文化產品重新認識傳統的文化,也還原在傳統裡所具有的涵義象徵,並進而繼承、發展與創新,以期望能更廣泛地運用在各類產品的領域中。
The topic “culture industry” has been highly taken in many developed countries since 1990. More and more culture oriented designs have emerged and the number of products with application of culture factors have gradually increased. However, the cultural creative products in the market, although taking culture as their starting points, are actually lack of innovation and cultural spirit. Those products emphasize the imitate of appearance but neglect the inner spirit and meaning of culture. In order to understand where to develop creativity in cultural product designs, this study will aim at the winners works from domestic and international design awards, and work for inducing the creativity attribute and expression technique for further discussion on how to successfully transfer cultural meaning into product design, enhance the value of product, conclude a guiding principle for students, and future development for the present cultural products. This thesis not only try to re-know the traditional culture but also return the symbolic meaning from cultural products, and therefore further succeed, develop and innovate said factors for broaden application in different products.