運用科技接受模型(TAM)與任務科技配適度(TTF)之整合探討消費 者對平板電腦接受度之研究

Investigating Consumer's Acceptance Behavior on Tablet PC by an Integrated Model of TAM and TTF

蘇芳亭(Fang-Ting Su)

指導教授 ： 陳凱瀛

國立臺北科技大學/管理學院/工業工程與管理系碩士班/碩士(2013年)

https://doi.org/10.6841/NTUT.2013.00324

摘要

由於平板電腦的出現，大大改變消費者對於閱讀電子書的既定印象與其接受度，平板電腦的應用程式也不斷的被開發出來。也因為平板電腦的推出，「教育」似乎也一併邁入了電子化的時代。包含台灣、美國及許多國家正嘗試用平板電腦進行教學，不僅能增加多元化的教學，更重要的是讓學生能更樂於學習。
因此本研究以科技接受模型(TAM)與任務科技適配度(TTF)之整合，建立研究架構模型，採用問卷調查法蒐集資料，了解學生(大專院校以上的學生)對於平板電腦的使用意圖與購買及使用時是否有考量對課業是否有幫助。並以SPSS12.0及AMOS軟體為分析工具。先進行基本敘述性統計分析與信度分析，再使用驗證性因素分析來衡量構面效度，並採用結構方程模式來驗證模型整體適配度，再以統計軟體AMOS對路徑圖來進行分析及驗證假說。
研究結果發現，行為意圖會受學生對於是否使用平板電腦的態度所影響。最後，總結研究指出的結果並提出有助於平板電腦在學生族群之管理方式之建議。

關鍵字

平板電腦 ； 任務科技配適度 ； 科技接受模型

並列摘要

As the emergence of tablet PCs, greatly change the way to read an eBook of consumers to the established impression and their acceptance. Applications of Tablet PC are constantly being developed.Also because of the publish of Tablet PC, "education" seems to be into the electronic era. Including Taiwan, the United States and many countries are trying to use the Tablet PC teaching, not only to increase the diversity of teaching, more importantly, to enable students to be more willing to learn.
In this study, we integrated the Technology Acceptance Model (TAM) and task-technology fit (TTF) to establish a research framework model and adopt the questionnaire to collect data andcomprehend the students to consider the behavior intended of the Tablet PC with the purchase and use of academic help.
The result shows that behavioral intentions will be affected bythe students’ attitudefor whether to use the Tablet PCor not.Finally, it summarized the results of this study and propose the suggestionsthat the way of marketing and management for Tablet PC in student groups.

並列關鍵字

Tablet PC ； TAM ； TTF

參考文獻

[32]李怡綾、黃瀞瑩、林佩瑜，以『科技接受模式』探討高職生使用平板電腦行為之研究，專題報告，高雄市私立樹德高級商業職業學校資料處理科， 2012年，高雄市。

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