開發通訊新產品之關鍵因素評量模式研究

The Study of Key Factors and evaluation models on New Communications Products development

李文欽([e-mail])

指導教授 ： 陳銘崑

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2006年)

摘要

新科技不斷進展伴隨著消費者需求的提高，導致市場環境的變化越來越快、產品生命週期不斷縮短。因此，想要保持全球競爭力，唯有不斷創新研發、增加產品的附加價值，進而創造企業的利潤與永續經營的動力。
然而新產品的開發引進，是有很大的風險。預期的利潤與投資可能無法回收的研發經費，的確讓企業主很難抉擇。因此，本研究的動機為探討新產品導入的策略，希望能提供通訊產業界審視自我研發策略。
本研究首先收集國內外探討新產品開發策略之文獻，並透過專家訪談了解企業考量新產品導入時之整體考量策略因素，再依據文獻收集及專家訪談之結果設計台灣通訊產業導入研發新技術與產品開發策略規劃之整體輪廓。透過企業訪談之問卷調查，受訪企業以曾申請經濟部科技專案相關或以設計開發為主要業務之通訊廠為對象，受訪人均為公司之高階經理人或研發主管，本研究共訪談38人次，有效問卷32份，據以分析產業導入研發新技術與產品開發應有的思維及策略之重要性與權重。最後透過聯合分析法分析新產品研發導入之成功關鍵因素之重要性權重，綜合專家訪談及聯合分析法所得之結果，設計開發通訊新產品時之成功關鍵因素評量模式。

關鍵字

績效指標 ； 聯合分析 ； 關鍵因素 ； 評量模式

並列摘要

Greater consumer demand and developing new technology cause the market environment to change faster and hence shorten the life cycle of products. Therefore, the only ways to keep global competitiveness are innovating, researching and developing, increasing the added value of products, and then create profit and motive force of managing continuously forever of enterprises. However, there are many risks when the development of new products is introduced. Therefore, what research and development funds that profit and investment depending on expecting may be unable to retrieve, really make enterprises mainly very difficult to choose. As a result, the motive of this research is to probe into the tactics that the new products channel into. I aim to offer a model to examine one's own tactics of researching and developing for new products.
This research collects expert’s interview and relative literatures, probing into the new product development policy, understanding that enterprises consider new products and lead whole the fashionable one and consider the tactics factor. Based on the literature review and expert interview, the research designs a model for Taiwanese corporate headquarters managerial strategies patterns. Afterwards, this research visits 30 high-level specialized managers, working in research corporations which have obtained the approval from IDB, MOEA to apply new product research projects and collected 60 effective responses. For the sake of analyzing the priority and weight for the functions and strategies, the conjoint analysis method is used. Hence, a specific reference model for Taiwanese communication company managerial strategies planning has been built up. Such a research result hopes to provide a comprehensive understanding of NPD managerial strategies for academic and industrial circles.

並列關鍵字

Performance index ； Conjoint analysis ； Key Factors ； Evaluation models

參考文獻

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