現今室內設計業發展策略之個案比較探討

The Comparison of The Development Strategy of Two Companies of Today's Interior Design Industry

廖鎧平(Kai-Ping Liao)

指導教授 ： 曲立全

國立臺北科技大學/設計學院/創新設計研究所/碩士(2009年)

https://doi.org/10.6841/NTUT.2009.00340

摘要

隨著社會經濟的發展，土地的開發與取得漸趨密集與飽和，生活空間也漸形擁擠的情況下，人們對於所處空間的型態與需求也漸多元與重視，對室內設計師專業協助的需求也相形增加，因此室內設計業逐漸吸引許多人注意與投入的行業。近年來，面對快速變化的企業經營環境及全球景氣持續低迷的情況下，室內設計業已面臨衝擊與考驗，面對其影響所產生的機會及威脅，環境的體認與思考其因應對策，運用本身的優勢爭取環境中的機會、抵消威脅，並且緩和或增強內部的劣勢，是企業必須面對的發展之道與如何提升競爭力的策略企圖。
從經營管理者面對企業環境變化的發展過程中，瞭解到策略的重要性，基於成功的策略定位係來自公司內部資源（優勢、劣勢）與外部環境（機會、威脅）的相互分析與運用，進而形成策略並達成共識，再依此策略擬定公司流程亦即公司之價值鏈，然後依公司流程及公司目標來擬定營運計畫書，最後全體員工執行此計畫書來達成公司目標。
本研究主要在分析與探討國內室內設計業之現況，並提出兩家設計公司進行比較個案之價值鏈分析，以SWOT分析法來評估兩家設計公司的經營策略，並透過個案研究法及深度訪談法來進行深入探討，最後提出結論及參考建議。
經研究分析其結果－兩家公司的價值鏈幾乎相似，價值鏈運作也都平穩，然而因發展策略的不同，其目標市場不同，對於客戶的喜好、價值、需求其優先考量的比重也有所不同，專業知識也相對不同，因而形成不同的經營結果。

關鍵字

室內設計業 ； 策略管理 ； SWOT分析 ； 五力分析 ； 價值鏈分析

並列摘要

Along with the social and economy development, the land development and acquisition tend to be intensive and saturated while the living space is getting more and more crowed. Accordingly, people started to value the various types of living space and require more assistance from the interior designers. As a result, the interior design industry gradually attracts many people to work in this business. In the recent years, the interior design industry has faced the attack and difficulty due to the swift change of the corporate management environment and the global economic crisis. How to realize the environment and think of the responding strategy as well as to make use of the advantage to fight for the opportunity and reduce threats and the internal weakness while facing the opportunity and threats is the necessary strategy for the corporations to improve their competitiveness.

Throughout the process of the management dealing with the corporate environment change, it is known that the strategy is very important. Based on the successful strategy positioning, the company can complementary apply and analyze its internal resources (Strengths and Weaknesses) with the external environment (Opportunities and Threats) to formulate the strategy and reach the consensus. According to this strategy, the company can draft the company procedure and value chain and then draft the operation plan based on the company procedure and objective. Finally, all employees implement this plan to achieve the company’s objective.

The aim of this study is to analyze and discuss the current situation of the domestic interior design industry. Further, this study proposes two design companies to conduct the value chain analysis case and uses SWOT analysis to evaluate both companies’ management strategies. Through the case study method and the in-dept interview method, this study finally comes up with conclusions and provides recommendations for references.

The research analysis shows that the value chains of both companies are quite similar with a stable value chain operation. Since both companies have different development strategies and target markets, they weight differently on the prior concerns toward customer’s preference value and needs as well. In addition to that, both companies have different professional knowledge which leads to a different management result.

並列關鍵字

Interior design industry ； Strategic management ； SWOT analysis ； Five forces analysis ； Value chain analysis

參考文獻

[32] 馮心蕾，室內設計專案管理系統之研究，中原大學室內設計研究所碩士論文，中壢，2003。

[28] 黃金旭，室內設計業者個人屬性、職業成熟、成就動機與工作滿足之研究，碩士論文，中原大學室內設計研究所，中壢，2003。

參考文獻

書籍

[1] 司徒達賢，管理學的新世界，台北：天下遠見，2005。