新產品開發關鍵成功因素之研究--以某筆記型電腦公司為例

Key Successful Factors Study of New Product Development – A study of a Notebook Company

林載牀(Tzay-Chwamg Lin)

指導教授 ： 廖森貴

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2008年)

摘要

本文主要探索企業如何運用創新於新產品開發以創造價值，以為企業經營之標竿與典範。這正是企業如何以創新為策略創造價值贏得利潤。本研究根據相關的文獻探討與個案分析，探究如何從組織面、策略面及執行面來做創新獲利的整合式模型，提出的企業創新系統的觀念模式，以創新管理為核心，探討建構企業之競爭力。
微利化時代的來臨，促使全球筆記型電腦產業出現了重大的改變，其原因來
自於筆記型電腦品牌市場集中化及一線代工大廠所形成「大者恆大」的規模優勢。本研究參考了新事業的創新模式，設計了一套研發策略及其流程管理的架構，透過個案研究的方式、透過文獻資料蒐集分析及多位專家訪談，探討該公司產品開發與設計策略之對應關係。並且進一步探討個案公司實際表現出來的技術領先程度及有系統的研發流程管理，佐以有效的追蹤及記錄研發進度的工具，例如：運用ISPD/SAP/ERP…等工具於日常的研發進度之中；對於新產品開發的績效及企業競爭優勢是有其正面的影響。希望獲得研究結果為新產品開發的關鍵成功因素。

關鍵字

研發關鍵成功因素 ； 競爭優勢 ； 研發策略

並列摘要

Continuous research and innovation had played the most important role for an enterprise to maintain his competitive advantage and ensure his creation value. However, new product life time is getting shorter as known, it’s getting more and more customize designed products, and the needed technology also upgrade quickly. In order to face the
global competition as we are forced to, an enterprise have to develop a new product
instantly according to customer need, and take a leading position in the market by well
aligning with technology trend, integrating internal & external resources, and best
utilizing own core competence from organization, strategic policy and execution efforts.
However, the profit margin had been squeezed a lot and the Notebook branded products belonging to few vendors and few OEM/ODM vendors as well. Therefore, the manufacturing overwhelming scale had been switched to few OEM/ODM vendors only. This study is referred to the new creation business model, collecting the previous reports and experts comments from this PC field then come out the product development and design strategy relationship. From this case, to know using the ISPD/SAP/ERP tool in the development tracking and recording the develop result is helpful to increase the competence and performance. Also, going through the technology leader and research development for the flow control management to know there is a positive relationship for the development performance and core competition. The case study is to achieve the new product development key successful factor.

並列關鍵字

R & D Key successful factor ； Core development advantage ； R & D Strategy

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