營運總部運籌中心規劃之參考作業模式

The Reference Model of Planning for Global Logistics Center of Business Headquarter

張志卿(Chih-Ching Chang)

指導教授 ： 陳銘崑

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2005年)

摘要

隨著全球日益激烈的競爭，快速回應客戶需求以及降低不必要的營運成本已經成為取得競爭優勢的主要途徑。而營運總部中的運籌中心，正是扮演使企業達成快速回應客戶需求與降低營運成本的重要角色。
而運籌中心的兩大重點就是透過速度與彈性來達成快速回應客戶需求與降低營運成本的目的，所以速度與彈性已經是今日企業邁入21世紀所必備的成功因素。為了因應現今需求多變的競爭環境，許多企業開始調整甚至於重整本身運作模式，將企業內部的資源與制度完全整合以期將公司潛能發揮至最大，而這種重新整合的觀念延伸至全球的結果就是運籌中心。運籌中心負責統籌規劃企業運籌活動的相關事宜，其主要目的在於使整個供應環節運用整合性的作業方式以及和諧的協調機制，提供一個低成本、高效率、高彈性、以及能快速回應客戶需求的競爭優勢。
本研究先透過文獻資料的搜尋與整理，了解現有已知的學術研究成果與尚未突破的瓶頸或議題。 再透過實務訪談取得研究構面，再加以延伸擴展，瞭解製造產業其營運總部運籌中心的建立要點與機制，希望透過本研究來探討如何有條不紊地規劃建立運籌中心，並進而對企業提出更系統化、更具體的建議。而企業營運總部透過運籌中心的建立，自然可以提昇企業的營運績效，並強化競爭優勢 ，並進而在激烈的生存競爭中取得致勝的先機。

關鍵字

營運總部 ； 運籌中心

並列摘要

With the keen competition day by day of the whole world, customer's demand of the fast reaction and reducing the unnecessary operating cost to become the main way to make competition advantage . And the logistics center that operated in the general headquarters makes enterprises reach customer's demand of the fast reaction and important role who reduces the operating cost to exactly act. The strategies for reaching customer's demand of the fast reaction and reduce operating cost with the elasticity through the speed especially the two large targets of the logistics center, so the speed and elasticity are today enterprises march toward 21st century and need successful factor. In order to response to the competitive environment with changeable demand now, a lot of enterprise is begin to adjust its business model as its own operation way , it is giving the play to resource and system of company latent energy to most heavy to expect to combine totally. And the result of idea to combine and extend to the world wide of strategies is the global logistics center.
The ones that strategies for the center to responsible for planning strategies for the activity in overall planning enterprises were correlated with the matters , main purpose its is it is it supply link use homework way and harmonious coordination mechanism of person who combine while being whole to make to lie in, it offers every one low cost, with high efficiency high for elasticity, and can fast reaction competition advantage, customer of demand. Research this search and arrangement through documents and materials first, understand existing academic research results and bottleneck or topic that is not broken through yet that have already known. By way of positive research, make preliminary research and construct the surface and direction through expert's interview first , and then extend and expand and pass the domestic manufacture industry of actual questionnaire investigation , understand that it operates setting-up main point and mechanism of planning strategies for the logistics center in general headquarters , hope to discuss through this research how to set up and plan the logistics center in order, and then put forward more systematized , more concrete suggestion for enterprises. And enterprises operate the general headquarters and through the setting-up that planned strategies for the center, can promote the operation performances of enterprises naturally , and strengthen the competition advantage , and then make the first chance of winning victory in the fierce struggle for existence.

並列關鍵字

Global Logistics Management ； Strategies for the logistics center

參考文獻

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