新產品開發設計績效評估模式之個案研究

A Case Study on Design Performance Evaluation Model for New Product Development

卓宗延(Tsung-Yen Cho)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2012年)

https://doi.org/10.6841/NTUT.2012.00686

摘要

面對競爭激烈的全球化市場，如何成功地開發一個新產品是現今許多企業非常關心的問題。產品設計團隊所表現出來的績效往往就是企業能否勝出的關鍵，而企業是否能以有效的設計績效評估模式來提升新產品開發設計流程的掌控，則成為關鍵的成功因素。在技術以及顧客需求快速變動的壓力下，企業需要以更短的時間、更少的成本設計出更具品質的新產品，且還須符合顧客需求與滿意度，才能提高市場佔有率為企業帶來更多的利潤。因此突顯出如何有效提升新產品開發設計績效的重要性。
依據文獻調查的結果發現，若要探討設計績效，則必需將其分成「設計構面」、「開發構面」、「產品端」、「流程端」四個象限加以評估。文獻中提及，若要更完整的探究設計績效，則必需另外將第五象限的學習與能力開發構面添加進衡量的標準。本研究依據其理論架構，以個案研究法分別探討個案公司在新產品開發專案進行時的設計流程；經由專家式深度訪談法，瞭解設計公司與品牌公司，兩者對設計績效構面所重視的部分與其差異性，最後再針對各個象限提出幾點建議。
研究結果發現，關於設計公司與品牌公司兩者在各象限的細項配分方面，在最高分的部分較無顯著差異，顯示設計產業所重視的目標一致；兩者最低分則有些許不同，原因是個案公司之間的公司策略與目標導向皆有所不同的情況，對於各細項的需求也不盡相同。因此，此分析結果對設計產業而言，具有一定程度的參考價值，亦可作為建構新產品開發之設計績效評估量表時的參考依據。

關鍵字

新產品開發 ； 設計績效 ； 績效評估 ； 個案研究

並列摘要

Facing intensive global competition, how to successfully develop a new product is a great concern problem to many businesses today. The performance of the product design team has shown is often the key to the ability of the business to win it. Enterprise use performance evaluation model for effective design performance to enhance the control of the design process of new product development has become a critical success factor. Under the pressure of rapidly changing technology and customer needs, companies need a shorter time, less cost to design new products and more quality, must also meet customer needs and satisfaction, in order to increase market share for enterprise makes more profits. Therefore highlights the importance of how to improve the design performance of new product development.
According to the literature survey results found, to explore the design performance; it must be divided into "design issues", "development issues", "Product focus" and "Process focus" the four quadrants to be assessed. Mentioned in the literature, to a more complete exploration of the design performance, you must also add learning and capability development in the fifth quadrant into measurable criteria. In this study, based on its theoretical framework, the use of case study method to explore the design process when the case company in new product development project. Through expert depth interviews to understand the design companies and brand companies to both design performance dimensions important part of their differences, and finally for each quadrant a few suggestions.
The results showed that the design company and brand companies both in each quadrant with the highest score in the section compared with no significant difference, showing the design industry attention goal is the same; The two lowest scores are slightly different, because the case between corporate strategy and goal-oriented all different, all items are not the same demand. Therefore, this analysis of the results has a certain degree of reference value to the design industry; it as can also be referenced to the design performance evaluation of new product development constructed.

並列關鍵字

Design performance ； Performance evaluation ； New product development ； Case Study

參考文獻

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