新型自然光系統產品屬性與知覺風險認知探討－以台灣植物工廠和健康照護中心消費族群為例

Perception of product attributes and perceived risks of the new skylight system-A comparison between two groups of customer of plant factories and health care centers in Taiwan

蔡博宇(Po-Yu Tsai)

指導教授 ： 李金連

國立臺北科技大學/電資學院/光電工程系研究所/碩士(2014年)

摘要

1. 自然光系統在僅若為照明用途，會侷限了自然光系統這項產品的價值，本研究目的試圖找尋額外自然光系統的產業價值定位，並提供給此產品相關研究者與行銷者未來的研發方向。
2. 本文所選擇的研究對象為台灣植物工廠和健康照護兩消費族群，將市面上產品缺失改良後的新型態自然光系統展示，並藉由相關文獻探討後歸納出此兩族群可能會在乎的產品屬性類別，再以高低知覺風險差異輔助檢視其假設是否正確，據以設計量化問卷檢測之。
3. 本研究結果為：1.不同消費族群對於自然光系統產品屬性所在乎的項目大致上相同；2. 植物工廠族群對於自然光系統的品牌依賴性並沒有健康照護族群多；3.自然光系統如何以及為何將光導入室內以及本產品的後續維護保養等是否簡單且容易操作，為此兩族群所最在乎的項目。

關鍵字

自然光系統 ； 產品屬性 ； 知覺風險

並列摘要

Skylight system in the current market are all using the most lighting purposes, and this limits the value of the natural light, but the product of the system, purpose of this study is to find additional natural light industry value positioning system and made available to researchers with this product marketing's future direction. Select the object of study in this paper are consumer groups of Taiwan area plant factory and health care. The product will be available in the market corrected after missing new-typed of skylight system display, and by later literature summarized explore these two groups might care product attributes category, and then to examine the level of perceived risk difference assist their hypothesis is correct. Finally design of the detection of a questionnaire to quantify. The results are:
1. Different costumer groups of skylight system care product attributes items in substance the same.
2. Plant factory costumers’ care about skylight systems product’s brand is not more than health care costumers’.
3. How and why the light emits into the interior, and the subsequent maintenance of this product is simple and easy to operate are those two customer groups particularly caring about.

並列關鍵字

Skylight system ； Product attributes ； Perceived Risk

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