- 學位論文
探討消費者對數位影響者自有品牌投入之影響因素
Exploring the Effect of Consumer Brand Engagement toward Digital Influencer's Own Brand
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延伸閱讀
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- Wang, M. C. H., Tang, Y. Y., Lin, C. Y., & Lin, C. Y. (2021). Investigating the Dual Congruence Effects on Digital Influencers' Self-Brand Engagement. International Journal of Information and Management Sciences, 32(4), 335-346. https://doi.org/10.6186/IJIMS.202112_32(4).0004
- Chang, M. F. (2012). The effect of brand commitment on brand citizenship behavior [master's thesis, Yuan Ze University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0009-2801201415020476