以全球運籌之觀點論台灣PCB產業的危機與轉機

Crisis and Opportunity of the PCB Industry in Taiwan in the Perspective of Global Logistics

賴騰茂(Teng-Mao Lai)

指導教授 ： 張百棧

元智大學/工程學院/工業工程與管理學系/碩士(2004年)

摘要

台灣的印刷電路板產業在2000年達到最高峰，隨著大環境景氣的變遷、產品多樣化的趨勢，加上面臨高漲的勞工薪資、工時縮減等問題，並因應大陸世界工廠漸漸成型，台灣PCB商紛紛前往大陸設立生產基地；面對全球化的競爭，台灣PCB業者生存的利基與核心競爭力何在？值得深入研究分析與探討，以提供台灣PCB業者參考。
基於此一動機，本研究結合現有全球運籌的相關文獻，融會貫通全球運籌的觀念精髓，佐以深度的產業基本分析與產業未來發展，提出運用全球運籌的觀點來創造企業生存價值，勾勒出台灣PCB產業未來生存發展的重要策略方向與全球運籌模式，化現階段生存危機為未來轉機！並希望能從此研究過程中擷取經驗，以做為其他產業全球運籌模式思維的參考。
本研究主要目的在探討運用以全球運籌之觀點的營運策略下，台灣PCB業透過以台灣廠對本身接單產品的策略定位，進一步規劃台灣廠、大陸廠與外包廠三方產品生產策略結構內容，尋求三方各自有生產利基的訂單產品，進而加速企業本身生產技術的進步與提昇。據此分析，本研究建立起一個足以說明台灣PCB業全球運籌決策的思維模式。
本研究並提出數點策略建議1.明確定位公司策略發展方向、2.強化公司業務國外接單能力、3.持續降低成本與維持高度的應變彈性。最後，因應大陸宏觀調控後對全球產業的衝擊，本研究提出數項值得未來繼續研究的議題。
關鍵字：印刷電路板產業、全球運籌、宏觀調控

關鍵字

印刷電路板產業 ； 全球運籌 ； 宏觀調控

並列摘要

In 2000, the printed circuit board (PCB) industry in Taiwan reached to the full tide. With the climate of changing industrial prosperity, and more and more world-class factories emerging in China, Taiwanese PCB manufacturers one after another, have to set up their production plants in China, attempting to solve their problems such as trend of product versatileness, increase of labor costs, and shortening of working hours. Facing globalize competition, what could the PCB operators live on? And what is their edge on business rivals?
With these problematic concerns, this thesis has integrated current literature relating global logistics, grasping thoroughly the essence and core concepts of global logistics. In addition, in-depth basic analysis of the industry applying to the future industrial development, the thesis puts forth the survival value created by the business sector in the application of global logistics, illustrating the important developing strategies and directions, as well as modes of global logistics, of Taiwanese PCB industry, hoping that the current survival crisis can be transformed into future opportunity. It is also hopeful that some useful experiences in this research can serve as reference for other industries in the modes and thinking of global logistics.
The aim of this research is to explore the order-taking strategies and orientation in Taiwanese PCB sector in the perspective of global logistics; and furthermore, to make planning of production in strategy, structure and contents among the plants in Taiwan, plants in China and contracted manufacturers to seek their respective strength of production for orders, and then their own production technology can be therefore promoted and make progress. According to such analysis, the research has set up a mode of thinking in a decision-making for global logistics in Taiwanese PCB sector.
The research brings up with several strategic suggestions that are 1.to give specific directions for the company’s strategy; 2.to enhance the order-taking capacity of the company; and 3.to reduce continuingly costs and keep high flexibility in dealing with emergency. At last, to deal with the macroscopic control in China, which may bring impacts on global industries, the research brings up several issues worth further studying.

Key words: Printed Circuit Board Industry, Global Logistics, Macroscopic Control

並列關鍵字

Printed Circuit Board Industry ； Global Logistics ； Macroscopic Control

參考文獻

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