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  • 學位論文

財富管理之風險認知與理財工具選擇之研究

The Study of Wealth Management Risk Perception and Selection of Financial Products

指導教授 : 李伯謙
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參考文獻


Baird, Inga Skromme, & Howard Thomas (1985), “Toward A Contingency Model of Strategic Risk Taking,” The Academy of Management Review, Vol.10,No.2, pp.230~243
Bettman, J. R., (1973), “Perceived Risk and Its Components: A Model and Empirical Test”, Journal of Marketing Research, May, Vol.10, pp.184~190.
Brucks, M. (1985). “The Effects of Product Class Knowledge on Information Search Behavior”, Journal of consumer Research, Vol.12, pp.1~16.
Cox (1967), “Risk –Taking and Information Handling in Consumer Behavior”, Boston: Harvard University.
Dowling, G. R. and R. Staelin (1994), “A Model of Perceived Risk and IntendedRisk-Handling activity,” Journal of Consumer Research, 21, pp.119~134

被引用紀錄


蔡杏珍(2007)。財富管理經營效率之評估與分析 -以C銀行為例〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200700121
姜封胤(2011)。高中(職)軍訓教官風險認知度與退休生涯規劃關係之研究〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1511201110382334

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