機械五金買賣業導入電子商務網站之研究---以展國行五金網路量販商城為例

The Induction of e-Commerce into a Hand and Power Tool Company ---A Case Study of Jan Guo Discount Warehouse Company

陳修生(HSIU- SHENG CHEN)

指導教授 ： 鍾彩焱

元智大學/管理學院/會計學系/碩士(2004年)

摘要

無資料

關鍵字

網路量販

並列摘要

This is a case study of how the e-commence is inducted into a hand and power tool company. To begin with, the company was evaluating what the e-commerce can accomplish for a traditional hardware company but discovered that through Internet the company can access to new customers. The company in turn evaluated the suitability of products and then found that e-commerce is an economic way to conduct business even in traditional industries. The advances in the areas of e-commerce, supply-chain management, B2C, knowledge management, e-marketing, e-learning, and mobile commerce have made evaluation process complicated. To stay focused, the company concentrated on building a B2C platform for logistics and payments. The study found that the criterion of a good home page is a logical and easy to navigate for all customers from different background.

This study documented the process of planning stage, cataloguing, expenses of running a virtual store, workforce deployment, reports generation and analysis, safety of database, and firewall installment. The system focuses on the smooth flow of order process, shopping cart functions, flow of goods and payments. The main conclusion is that, through well-executed induction process, e-commerce is no longer the monopoly of large businesses. Through virtual store, almost all industries can take advantage of Internet. Who knows, maybe even for the traditional trading concern like hand and power tool companies can prosper and expand through e-commerce

並列關鍵字

Discount Warehouse Company

參考文獻

參 考 文 獻

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2.經濟部資策會，台灣柯達公司快速彩色EC通路計畫案例說明

3.經濟部資策會，台灣柯達公司快速彩色EC通路計畫案例說明