從群聚觀點探討台灣動畫產業之研究

Exploration of Taiwan’s Motion Picture Industry from the Perspective of Clusters

韓明文(Ming-Wen Han)

指導教授 ： 曾盛恕博士

元智大學/管理學院/管理研究所/碩士(2004年)

摘要

本研究從產業群聚的角度探討各國動畫產業。主要提出以下三項觀點：（1）提出產業群聚理論中，鑽石體系於動畫產業之應用：首先將對創意產業及動畫產業特性進行瞭解，再經過對於各國動畫產業的個案分析後，提出高風險、高成本、回收期長的產業特性下之動畫產業鑽石體系模型。（2）補充Porter鑽石體系模型中未盡完整之處：Porter（1990）於《國家競爭優勢》一書提出，經由提昇生產因素、需求條件、相關與支援性產業、企業策略的時空背景、政府因素等可促進國家競爭優勢，進而達成產業群聚。本研究則認為，從各面向提昇組成要素能力的作法可能流於空泛。為達促進產業群聚的目的，首先應從組成要素中找出Input/Demand System，再配合上其它組成要素的助力，從而構成一個產生Upgrading效果的良性循環系統。在對各國動畫產業的個案分析中，亦試圖找出此種循環關係並加以應證。(3)以鑽石體系模型為分析架構對各國動畫產業發展進行個案分析，從中瞭解我國在發展動畫產業時應著力之處，並對於政府單位提出一體整性的產業發展建議。

關鍵字

產業群聚 ； 鑽石體系 ； 創意產業 ； 動畫產業

並列摘要

This study explores different countries’ motion picture industry from the perspective of industrial clusters. It presents the following three main observations: (1) Application of the diamond model of the industrial cluster theory to the motion picture industry: Following understanding of the characteristics of the creative industry and the motion picture industry, as well as case analysis of the motion picture industry of different nations, a high-risk, high-cost, long-return-period diamond model is proposed for the motion picture industry. (2) Making up for the shortcomings of Porter’s diamond model: In his “The Competitive Advantage of Nations” (1990) Porter proposes the concept that national competition edge can be improved and industrial clusters can be formed through enhancement of production factors, need requirements, related/backup industries, business strategy’s time/space backgrounds and government factors. The researcher is of the opinion that improvement of various key capabilities may not be realistic in reality. For the purpose of shaping up industrial clusters, we need to identify the Input/Demand System among the composition elements first, and then structure a benevolent cyclic system of Upgrading effect in conjunction with other composition elements. In case analysis of different countries’ motion picture industry, the researcher also attempts to identify and verify this type of cyclic correlation. (3) Based on the analytic framework of the diamond model, engaging in case analysis of different countries’ motion picture industry in an attempt to identify key areas of Taiwan’s motion picture development. Recommendations for government agencies for comprehensive industrial development are also proposed.

並列關鍵字

Industrial cluster ； diamond model ； creative industry ； motion picture industry

參考文獻

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