理財人員核心職能之研究-以F銀行為例

The Research On The Core Competence Model of Wealth Management Staff-A Case Study of the "F" Bank

薛孝梅(Stella Shiueh)

指導教授 ： 李弘暉

元智大學/管理學院/管理研究所/碩士(2007年)

摘要

本研究目的為了解個案銀行91年建立之理財人員核心職能與工作績效表現之關連性，研究者針對個案銀行95年度125位理財人員及其36位分行主管進行問卷調查，共發出250份問卷，回收195份經交叉比對有效問卷數為116份，有效回收率46.4%，以描述統計、信度分析、T檢定、變異數分析、相關分析及迴歸分析進行資料分析，研究結果發現：
一、證明「贏得信任」、「客戶關係與服務」、「主動學習」、「市場敏銳度」、「積極主動」、「樂在工作」、「溝通協調」及「EQ管理」等八項核心職能是理財人員的重要職能且職能越強者工作績效表現越佳
二、人口統計變項中擔任理財人員的年資與工作績效表現呈正相關
三、理財人員工作滿意度越高其績效表現越佳
四、八項核心職能中「巿場敏銳度」及「樂在工作」兩項職能可有效預測手續費收入之高低

以上結果可提供銀行發展財富管理業務時篩選、訓練或內部行員轉調理財人員時參考之依據。

關鍵字

財富管理；理財人員；核心職能

並列摘要

The purpose of this research is to understand the relevance of the core competence model of wealth management staff, established in the case bank from 2002, to the job performance of such staff. The researcher had conducted a questionnaire survey in 2006, targeting at 125 wealth management staff and other 36 branch executives of the case bank. 250 questionnaires were sent out and 195 of them returned. After cross comparison, the number of valid questionnaires was 116. The validation was 46.4%. The data was processed, using descriptive statistic analysis, reliability analysis, T testing, variation analysis, correlation analysis, and regression analysis, etc. The result of this research discovered that:
1.The 8 core competence items, i.e. ‘trustworthiness’, ‘customer relations and service’, ‘active learning’, ‘market sensitivity’, ‘job enjoyment’, ‘effective communication and cooperation’, and ‘EQ management’, had been proved to be the important competence requisite for any wealth management staff; and the stronger in competence, the better in job performance.
2.In different demographic variables for wealth management staff, the number of years in service is positively related to the job performance.
3.The more job satisfaction a wealth management staff has, the better job performance he or she may achieve.
4.Among the 8 core competence items, the ‘market sensitivity’ and ‘job enjoyment’ can effectively be used to forecast whether the service income will be high or low.

The above-mentioned discovery may be of use to a bank, offering wealth management service, to screen and train its wealth management staff.

Key Words: Wealth Management, Core Comnpetence, Wealth Management Staff

並列關鍵字

Wealth Management ； Core Competence, Wealth Management Staff

參考文獻

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