無線寬頻網路於社區服務之應用需求與服務推廣 －以台北市民生社區為例

Application Needs and Service Promotion of Broadband Wireless Networks in the Community Service

陳勸如(Chieh-ju Chen)

指導教授 ： 梁朝雲

元智大學/資訊學院/資訊傳播學系/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00040

摘要

本研究的動機於舊社區可否藉由此技術提升社區發展，提供社區服務之應用需求與服務推廣。選擇民生社區為個案研究的主要原因為：此社區為台北市早期較完整規劃的模範住宅社區；居民人文素養與教育程度高；資策會FIND於此社區建立Living Lab；研究者為在地居民有助於進行觀察研究。

研究目的為探討何為符合民生社區居民實際需要的無線寬頻網路於社區應用需求與服務項目。由社區居民代表們了解居民生活型態與社區活動所需，探討居民對無線寬頻網路的市場創新採用狀況、對產品創新知覺特性。用以提供營運商設計參考，開發符合居民所需應用的內容服務需求項目。以彙整居民代表的需求意見與業界專家見解，提出無線寬頻網路於社區服務之應用需求與服務推廣。

本研究發現社區居民對於社區內需求的內容服務項目為：無線IP網路監視系統；社區網路平台；遠端居家照護、社區照護、獨居長者關懷；遠端教學、行動教學；在地化服務。這五項內容服務項目皆可透過無線寬頻網路大頻寬通道與涵蓋範圍提供服務。欲推廣無線寬頻網路產業，應首重在應用與內容服務。提高大眾對它的認知度與接受度根基於創造出誘因與使用氛圍。教育大眾、經濟價格與輕易上手的使用介面將有助於新科技產品的推廣。

研究者提出對營運商的推廣方案的建議為：1. 創新服務決策過程應著重於認知與說服階段；2. 思考降低推廣者與接受者異質性的差距；3. 公部門、社區居民與營運商三者關係明確的角色扮演；4.優質化競爭的趨勢；5. 軟硬體同時到位的服務。

關鍵字

無線寬頻網路 ； 創新傳佈 ； 社區服務 ； 應用需求

並列摘要

A motive of this research is search for what we can use wireless broadband network technologies to provide an old community with required application needs and services in order to improve the quality of lives of its residents, and to accelerate community development. This research chooses Min-Sheng Community as a case study for the following reasons: Min-Sheng Community is a model community; the community residents’ disposition and education are relatively high; MIC has built a Living Lab in the community; the researcher is a community resident and can observe and study the community closely.

The research of this purpose is to investigate which application and community service items of broadband wireless network meet Min-Sheng community residents’ requirements. Try to understand the implementation status of new technology, through residents’ life style and the needs of their activity by investigating the resident representatives. Through the research to understood the status of innovative of adapting to the market of broadband wireless network, and to the products innovation consciousness characteristic. With the awareness of the local residents’ profile, we could offer service provider the information so that they could design the suitable product to meet the residents’ application and service needs. Furthermore, to consolidate the demands of commuinity residents and the opinions from industry professionals, we can help to address application needs and service of broadband wireless network in the community service.

Based on this research, the community residents’ requirement for content service items include the following: IP wireless network monitoring systems; community network platform; remote home care, community care, and care for elderly living alone; remote education, mobility education; and location based services. These five content service items can be provided by the use of broadband wireless network through its bandwidth and coverage. To promote broadband wireless network industry, the most important emphasis should lie on its application and content services, to increase people’s awareness and acceptance, and to create user incentive and atmosphere. Raising public awareness, provide economical prices and user-friendly user interface will aid the promotion of new technical product.

The researcher suggests some promotional plans for the operators: 1. Innovative service decision should stress awareness and persuasion stages; 2. The heterology gap between promoters with accepters should be narrowed; 3. The roles playing relationship among the government, the community residents and the operators should be clearly defined; 4. The competition trend should naintain superior quality; and 5. The service should well consider the compatibly development of both software and hardware.

並列關鍵字

Broadband wireless network ； Diffusion of innovations ； Community service ； Application needs

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