自我的線上舞台--影音分享網站之閱聽人研究

Self-Performance of Online Stages -- Audience Research of Online Video Sharing Websites

林燕秋(Yan-Ciou Lin)

指導教授 ： 陳志萍

元智大學/資訊學院/資訊傳播學系/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00042

摘要

Web2.0時代的主要意涵不僅是指人際間的資訊交流，同時也強調閱聽人的自我展現。藉著攝影器材的逐漸普及、簡易的操作以及天馬行空的創意，影音分享網站提供閱聽人擁有展現自我的獨特空間，而利用「影音」做為展演方式也逐漸成為閱聽人自我展演的主要趨勢。有鑑於影音分享網站之相關研究文獻不足與理論運用貧乏，本文透過「網路民族誌」之研究方法結合線上觀察與線下訪談，初探現行閱聽人如何透過影音分享網站展現自我，並運用觀展卅表演典範之理論深入分析自我線上展演狀況。此外，本文同時揭露「性別轉換扮演」之另類自我展演方式，解讀展演者如何利用身體展演來建構自身的扮裝意涵。

研究結果發現日常生活的人際溝通對展演者學習自我展演有其影響性，家庭是培育展演人格的最大要素，此外同儕的反應是決定認同與否的關鍵，社會的主流意識則是學習的參考準則。研究結果同時證實觀展／表演典範理論意涵，即「媒介影像」是撩撥展演慾望與提供閱聽人學習仿效，展演者直接或間接的接觸媒介內容來選擇合適的展演方式，進而在「線上舞台」進行自我展演，並經過不斷地反覆觀照來進行自我修補，同時形塑展演者的自戀特質。另一方面，影音分享網站使性別轉換扮演具有豐富、多重的論述語言，展演者從化妝、服飾到肢體動作，操弄著代表性別的象徵符號，重新拼貼於不同性別的身體場域，突顯「性別即扮演」的戲仿特質，揭露身體的扮裝遊戲與產生自我愉悅的扮裝意涵。

關鍵字

自我展現 ； 影音分享網站 ； 網路民族誌 ； 觀展/表演典範

並列摘要

The main connotation of Web2.0 not only refers to the interpersonal communication, but also emphasizes the self-presentation of audiences. By means of the popularization of video devices, simple operation, and unrestrained ideas, video sharing websites provide many unique places for audience’s self-presentation. Then, showing audience’s self-presentation through “the video images” has become a trend. Since the literature and research about video sharing websites as well as the applied theories in this field are scarce, this dissertation employed the method called ”Netnogrophy” to combine the online observation and the offline interviews to discuss how the audiences present themselves on video sharing websites, and applied Spectacle/Performance Paradigm to analyze the circumstances of online performance. Furthermore, this thesis connected with the conversation topic of “gender-switch performance” illustrated how the presenters implement body display to produce the making up connotation of self-construction.

The research found that interpersonal communications in daily life have influenced on users’ self-presentation. Family was crucial to the development of presenter’s personality. In addition, the responses from friends and peers decided whether they could be identified or not. And the mainstream consensuses of our society are the standard of self-performance. Meanwhile, the present research identified the meaning of Spectacle/Performance Paradigm, which highlights that “the video images” induce audiences to present themselves and provide the way to imitate. The presenters either directly or indirectly chose the appropriate ways by contacting various media contents. Further, they performed themselves on the platform called “online stages”. Moreover, the presenters constructed and revised themselves through the self-reflection and represented the narcissistic characteristic simultaneously. On the other hand, those video sharing websites enabled the gender-switch performances to have diverse languages and styles, from costumes, voices to limb actions, playing the sexual symbols on the body display of opposite gender, revealing the term “gender is a role of performance”, disclosing a game of body disguise and producing the making up connotation of self-pleasure.

並列關鍵字

Self-presentation ； Video Sharing Websites ； Netnogrophy ； Spectacle/Performance Paradigm

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