在政府施政過程中,產業公協會參與公共政策的角色是非常重要的。隨著資訊科技的進步,政府希望輔導公協會來發展產業電子商務環境,經由網站的建置,降低中小企業的營運成本,快速回應市場變化與顧客需求,達到最大的經營綜效。所以中小企業處推動了「產業別電子商務營運計畫」,整合產業公協會之力量,輔導會員廠商的電子商務應用。在過去十年以來已經輔導了九十九個產業公協會。 當大家認為「產業別電子商務營運計畫」有所成效時,實際上這些產業別電子商務網站或多或少都有問題存在,尚待釐清或解決。因此本研究對產業公協會執行電子商務網站做一整體的探討,分為採用因素、實施方式與實施績效等三方面關係,希望能找出其問題。 本研究透過個案的方式,以四個休閒產業公協會為對象,探討執行電子商務網站所可能發生的問題。根據研究結果顯示,休閒產業會員廠商電子化程度、休閒產業公協領導方式與資訊科技支持度對休閒產業執行電子商務網站影響最大,是網站問題的主要來源。希望透過本研究,使未來休閒產業公協會發展電子商務網站時,能夠了解相關因素的影響,減少網站的問題產生,達到預期的效益。
In public policy making, the participation of industry associations is very important. With the advancement of information technology, the government expected to assist the associations in developing an industry e-commerce environment. The establishment of the web site would lower the operational cost of small and medium enterprise, respond immediately to market change and customers’ demand, and achieve the maximum effect of corporate operation. So, the Small and Medium Enterprise Administration(SMEA)initiated “Industry-Based E-Commerce Operation Program”, and it integrated the industry association and assisted the members of the association with e-commerce application. It has already assisted 99 industry associations in the past decade. However, when people believe that “Industry-Based E-Commerce Operation Program” is effective, there are actually something more or less wrong in the e-commerce web sites and they should be clarified or resolved. For this reason, we will discuss the implementation of the e-commerce web site of industry associations on the three relationships between adoption factors, modes of implementation and efficiency of implementation. This research, through case study methodology with four leisure and recreation industry associations, discusses the programs in the implementation of the e-commerce web site. The research result shows that e-Measurement of the members, leadership and information technology of the associations impact most greatly on the e-commerce web site. We hope this research may help the future leisure and recreation industry associations to develop the e-commerce web site, understand the relationship, lower the programs of the web sites and get expected benefits.