- 學位論文
品牌公司的保固政策與售後服務模式對代工廠備品存貨管理之影響 –以NB ODM廠為例
Influences of OBM Companies’ Warranty Policies and After-Service Models on Spare-parts Inventory Management of ODM Firms – A Case Study
摘要
由於品牌大廠考量效率及成本因素，逐步將筆記型電腦的產品保固及售後服務外包給專業服務公司，而不再交由ODM代工廠處理這方面業務，將產品售後服務的這方面的風險及成本，直接交由專業服務公司及ODM代工廠共同承擔。在筆記型電腦的售後服務，由於電子材料成本波動大，而服務年限長，易產生缺料造成高採購成本，或過多呆料減損存貨價值。本文以國內某NB ODM廠為對象，以個案研究法，探討品牌公司的保固策略與不同售後服務模式，對個案公司所需承擔備品的缺料及呆滯料風險、逆物流與存貨管理之影響。NB ODM廠因為備品需求的不確定性以及備品物料來源的困難，又必須達成準時出貨的要求，因此不論在生產製造上、備品存貨管理或資訊系統均要建立有效的管理模式，才能配合品牌公司的保固政策以及售後服務模式的運作。 個案公司因為備品需求的不確定性以及備品物料來源的困難，導致庫存一直無法有效管理，本研究之貢獻在不影響備品材料準時交貨日及備品流通加速降低存貨成本，透過價值鏈理論中售後服務與採購的分析後，運用需求預測、存貨控制及存貨管理理論，建立了有效的存貨管理運作模式，加上供應商的管理，在配合品牌公司的保固政策以及售後服務模式的運作，使備品金額自2009年起至今已成功的將備品存貨金額下降了超過$5,000,000元，預期後續備品存貨金額能夠再下降$5,000,000元左右，如此將使管理成效更為顯著：其成功經驗將可以作為國內其他筆記型電腦代工廠之參考指標。
並列摘要
The OBM based on rational economic and considerations of costs, and even product warranty and after-sales service of the laptop policy shift to the professional services outsourcing services companies (OSS), instead of OEM/ ODM suppliers. The risk and cost in product warranty and after-sales service are managed and shared by OEM and OSS. In the notebook computers after-sales service business, the cost of electronic materials fluctuation in rate is high, and the service life is long, resulting in a small number of shortage - raising the cost of procurement, the majority of the state of slow moving - detract from the value of inventory. This research will be aimed at one of domestic NB ODM factory, explore the OBM warranty policy vs. different service models to study the influence of spare parts shortage, risk of slow moving, reverse logistic and inventory management. OEM face the uncertainty of demand as well as difficulty of spare parts material supply and on time delivery of customer requirements, so irrespective of whether it is in manufacturing, or information systems are required to establish an effective management model, to tie in with the OBM warranty policy and after-sales service operation mode. The company in this study encounters issues of spare parts inventory management due to unsteadiness of demand and supply. Balance the on time delivery of commit to customer and speed up the turn over of spare parts, contribution of this study is setting an efficient inventory management model - through analysis of supply chain in after service and procurement behavior, the application of forecast, inventory control and management theory. With the enhancement of supplier management, the application of this model, reduce spare parts inventory over $5,000,000 successfully since year 2009. Expect to decrease another $5,000,000 after. Achieved experience of this model can be a reference indicator for Taiwan NB ODM/OEM industry.