本研究主要以大尺寸面板的國際性龍頭企業為研究對象,首先了解個案公司之產業現況,尤其著墨在2008年發生全球金融風暴之形成原因、對面板產業之衝擊。繼而探討個案公司在此一大環境下之關鍵成功因素、營業重點與全球競爭策略發展,希望能提供實務及學術上之價值。 希望運用個案研究法的方式,針對個案公司進行完整資料蒐集,包括面板業在全球金融風暴影響下的概況、主要相關業者的策略比較分析、未來策略建議等,並進行深入的剖析,也期望能透過本文的分析與整理,給予相關業者學習與標竿的對象。 基於上述的說明,本研究的具體目的彙整如下︰ 1. 了解全球金融海嘯對面板產業及企業之主要衝擊與影響。 2. 探討個案公司在全球經濟景氣衰退下之現況與採取之策略,並據以了解未來發展方向。 3. 探討個案業者的未來關鍵成功因素與全球競爭策略建議。 根據本研究結果,除可了解面板產業業者的經營管理現況、競爭策略與關鍵成功因素,同時,更可供了解2008年發生之全球性產業衝擊因素及龍頭業者如何因應之道,以做為學術界和產業界之參考。
The thesis analyzed how the TFT-LCD case company can survive from the global financial crisis in Year 2008. The thesis started with analyzing the reasons that caused the global financial crisis and lashed serious impact to TFT-LCD industry; followed by studied on the current TFT-LCD industry global competitive situation. We next studied on a case company to examine what criterion should be considered when facing the global financial crisis and the competitive strategies they chosen which successfully lead the case company pass through it. We finally tried to summarize some key success factors and strategies to see how these factors and strategies had their effects upon the improvement of the business performance and hope the analysis can provide some valuable reference to TFT-LCD companies in the future.