台灣家具產業採納通用設計之消費者接受度研究—以電腦椅為例

The Study of Consumer Acceptance in Taiwan Furniture Industry with Universal Design: A Case of Swivel Chair

林依璇(Yi-Hsuan Lin)

指導教授 ： 蔣廷芳

元智大學/管理學院/國際企業學系/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00235

摘要

隨著高齡社會的來臨，以往依「一般大眾化標準」設計生產的家具產品已不再適用，甚而造成生活上的不便。故標榜「使每個人的生活更簡便，且有利於各類不同類型使用者（不同年齡、體型、能力等）之設計概念」的通用設計，在一九八０年代於焉崛起。

為了瞭解採納通用設計之電腦椅的市場潛力，本研究利用具不同通用設計涉入程度的電腦椅，配以問卷調查和描述性分析，來衡量消費者接受度與消費者偏好。透由四項屬性（品質、設計、價格和態度）及自市場篩選出之五張電腦椅為受測體進行研究，可得各屬性及其水準之相對重要性；而描述性分析結果顯示：（一）產品以設計屬性為要，次為價格及品質（二）採納通用設計對消費者信念和情感評估有正向加乘效果（三）存在有態度和行為不一致的情形。故本研究建議，產品採納通用設計之程度越高越好，然其價格仍需具有相當競爭力方為上策。

關鍵字

家具 ； 通用設計 ； 電腦椅 ； 消費者接受度 ； 描述性統計

並列摘要

With the coming of aged society, furnitures manufactured by the multitude standards are no longer suitable nowadays. Thus universal design, the design concept which intent is to simplify life for everyone and benefit people of all ages and abilities, sprang up ever since 1980s.

To assess the market potential for using universal design to produce swivel chairs, this study evaluated consumer acceptance and preference for chairs with varied involvement degree of universal design through questionnaire investigation and descriptive statistics. With four attributes (quality, design, price, and attitude) and five swivel chairs selected from market, descriptive statistics provided information on the relative importance of these attributes and levels belonging to them. While the results indicated that (1) the most important attribute of swivel chairs was design, followed by price and quality; (2) universal design had a positive impact on consumers’ belief and affective component; (3) consumer preference was inconsistent with behavioral intention, this study suggested that the involvement of universal design was the higher the better, but the price had to be competitive.

並列關鍵字

Furniture ； Universal Design ； Swivel Chair ； Consumer Acceptance ； Descriptive Statistics

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