智慧型手機開發時程簡化管理之研究-以A公司為例

A Study of Process Simplification in Smartphone Development – A Company as Example

楊凱翔(Kai-Hsiang Yang)

指導教授 ： 陳家祥

元智大學/管理學院/管理碩士在職專班/碩士(2011年)

摘要

由於智慧型手機產業近年來普及化的速度越來越快，再加上電信廠商和手機製造商所提供的功能服務越來越豐富，以至於消費者對於新手機產品的需求也越來越高。在日益競爭的智慧型手機產業形態下，如何能夠在市場上取得領先是每一家智慧型手機製造廠商所努力的目標，而快速的開發智慧型手機流程則是每一家企業努力研究的課題。手機製造廠商必須要依據企業本身的人員素質以及數量，以及企業本身流程原有的特性，在其原本的流程中找出不必要的步驟，從而加以改進及簡化，以加速智慧型手機量產上市的速度。
以新產品開發的成功關鍵因素裡面，本研究以國內知名品牌的Smartphone製造廠來當作個案公司以探討其M專案為何能夠在預期的時間內完成開發，並且順利量產。在這個案中，本研究應用質性的研究方法，並採用個案分析的方式，從手機開發的專案管理層面以及各個技術層面去對資料做收集和歸納。從本研究的分析結果可以得知，個案公司的手機團隊在專案開發的初期以及過程中，團隊之間充分展現縝密的專案前期規劃，以及擁有良好的溝通機制，並且運用平行開發的方法，最重要的是手機團隊有相同的願景、同心協力、充分合作，才能完成專案預期的目標。

關鍵字

新產品開發 ； 智慧型手機 ； Smartphone ； 平行開發

並列摘要

As a result of the popularization speed of Smartphone industry is getting faster in recent year, and the functionalities that telecommunications vendors and manufacture of mobile phone provided are getting more and more rich, these reasons cause consumer to request higher quality for the new Smartphone products. So, in this competitive Smartphone market, it is an important target of all companies that how to take the lead in the future, and getting a fast development process is the one of the most important issues of each company that need to do. Smartphone manufactures must figure out the redundant steps base on the human resource quality and quantity, and the characterization of their original processes of Smartphone development. Then they can improve the processes of Smartphone development to speed up the product launch to the market.
Base on the successful factors of new product development process, the purpose of this study is want to know how the M-product case can be launched to market and produce in the factory on time. This study applies to the qualitative research and used the case study method, to collect and analyze the data based on product management level and technology level.
In the result of this study should be to tell, the development team of M-product showed an ample cooperation between each groups. They had a deliberate product plan in early stage, and had a good mechanism of communication between each groups. They used the parallel development to speed up the process, and the most important is that these members in this team, they have the same vision and working together, so they can meet the target.

並列關鍵字

New Product Development ； Smartphone ； Parallel Development

參考文獻

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