以供應商觀點分析集團內的交易行為 -以D公司為例-

The View Points of Supplier Transactions Within the Group A Case Study on Company D

胡祺美(Chi-Mei Hu)

指導教授 ： 徐學忍

元智大學/管理學院/管理碩士在職專班/碩士(2011年)

摘要

隨著經濟、社會結構變遷，現代企業的發展逐漸走向資本密集及技術密集的型態，藉以創造更大的利潤。TFT-LCD(薄膜電晶體液晶顯示器)是近十年來資本密集、技術密集且政府大力扶植的產業之一。多次大規模的銀行聯貸案，讓台灣面板廠能在先進世代廠積極的佈局，為能更進一步的在全球市場上取得領先地位，除利用併購、策略聯盟之水平整合策略以擴大產能及市佔率外，更在上下游供應鏈中做關鍵零組件的垂直整合，短短二、三年間大舉擴張了各集團企業的規模。
TFT-LCD集團的垂直整合策略是這幾年來先進學者們所探討研究的熱門話題之一，但大多是站在集團核心公司角度以成本因素做為最主要之垂直整合交易行為策略的決策因素。本研究以集團內被垂直整合之子公司為例，以質化之個案研究做為研究方法，經相關人員之個案訪談並分析後所得到的結果顯示，促成集團企業間的垂直整合交易行為，除以成本為考量外，尚包含了關鍵零組件的掌握、較穩定的訂單及供貨、個人KPI等決策因素。另也歸納出集團內垂直整合交易對被整合之分子企業所帶來的劣勢並給予建議。

關鍵字

集團企業 ； 垂直整合 ； 交易成本

並列摘要

With the changes of economic and social structure, the development of modern enterprises has become more capital-intensive and technology-intensive in order to create higher profit. The TFT-LCD (thin film transistor liquid crystal display) is one of which strongly supported by the government for the past decade. Several large-scale banks syndicated loan which enable the panel makers in Taiwan makers to actively plan ahead and spearheaded the leading position in the global market place.
Not only they make use of mergers, acquisitions and create strategic alliances by horizontal integration to expand the production capacity and market share, in the upstream and downstream supply chain, they also vertically integrate the key components which expand the size of the various group companies to much larger scale.
The strategy of the TFT-LCD Group's vertical integration is one of the hot topics among the advanced researches in recent years. However, majority of them come from the stand point of the core company within the group which takes the “Cost ” as the most important factors of the decision making process during the vertical integration transaction.
This research takes the subsidiary of the Group during vertical integration as a case study. It uses qualitative research approach by conducting interviews with relevant personnel. The analysis of the research result shows that there are other important elements contribute to the Group enterprise’s vertical integration transactions besides “Cost”, the elements comprise of mastering the key components, the stability of orders and supply, personal KPI and other decision-making factors.
Finally, it deduced the disadvantages generated by the Group trading companies to the molecular enterprises during the vertical integration and provides advices.

並列關鍵字

Group of Companies ； Vertical Integration ； Transaction Costs

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