- 學位論文
智慧財產權利金控制管理系統研究-以消費性電子產品之手機公司為例
Control management system for intellectual property royalty: a case study on the mobile phone company of consumer electronic product a case study on the mobile phone company of consumer electronic product
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摘要
2007年Apple iPhone與HTC Touch問市後，智慧型手機前景被普遍看好；2009年後，由於Android手機問世，智慧型手機更成為手機市場的主流，世界知名的手機大廠紛紛投入智慧型手機的研發製作行列。智慧型手機市場的高成長潛力，手機業者竭其所能讓自家產品增加市場占有率，因此2009年智慧型手機市場掀起一連串的侵權訴訟事件。訴訟提出的目的，希望能延緩或阻止競爭對手的商品進入市場的機會與速度，或從競爭對手銷售佳績中的分享一定比例的獲利；這些智慧財產權利金費用的支出，公司必需嚴格管控，以免影響公司的獲利率。 本研究討論個案公司的產業背景與智慧財產權利金電子化過程，檢視其過程中遇到之問題與其解決方式，並討論該系統的效益；同時也協助個案公司強化對智慧財產權利金提高實質效益，對於有意進行流程再造的企業應可提供參考價值。 透過個案研究法的初步研究探索，同時利用文獻的蒐集與探討建立研究架構，期望能真實反映公司現況，並作為驗證時之參考。
並列摘要
In 2007, ever since the launching to the market of Apple iPhone and HTC Touch, the future market vision of smart mobile phone is positively expectable. After Android mobile phone was launched to the market in 2009, smart phone became the mainstream of the market, and many famous mobile phone suppliers around the world joined the row of development and manufacturing of smart mobile phone. Due to the high growth potential of smart mobile phone market, many mobile phone suppliers tried their best to increase the market share of their own product. Therefore, started from 2009, a series of infringement lawsuit cases appeared in the smart mobile market. The main objective to launch lawsuit is in a hope to delay or stop the opportunity and speed of the entrance of competitor’s product into the market, sometimes, the objective might be to gain certain proportion of profit from good sale performance of the competitors. The expenditure of the loyalty of these intellectual properties should be well controlled by the company so that the profit of the company will not be affected. In this study, the industry background and the computerization process of intellectual property loyalty of the case study company is discussed, and the trouble encountered in the process as well as its solution will be inspected too, in the mean time, the effectiveness of the system will also be discussed. Moreover, the reinforcement of the real effectiveness of the intellectual property loyalty of the case study company will also be assisted. The result in this study should be helpful to enterprise which has the willing to perform process reconstruction. Through the initial exploring of case study method and through literature collection and investigation, research architecture is set up. It is hoped that this study can reflect the real situation of the company and can be used as reference for verification.
參考文獻
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