- 學位論文
以奇美集團N公司進入LED商用照明市場個案探討
A Strategies Study for LED Lighting Industry of Chi Mei Group —The Case Study for N Company
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摘要
隨著全球環保意識逐漸抬頭，即將實施的油價電價雙漲，引動萬物齊漲。而台灣又是個島國資源有限，極易受國際能源價格波動影響，不料雪上加霜的是，去年2011年3月11日的福島核災事變，驅使人類在恐懼之下，似乎又轉向傳統火力發電，使得減碳排放政策與乾淨能源兩難的局面，在開源無法有效解決情況下，節流--「節能省電」似乎成了唯一不得不的選擇，「非核家園」的口號並不是與低碳反方向的道路，發展真正符合永續的再生能源政策與供電管理效率，遂成為當務之急，各種節能議題帶出的需求也造就了新照明型態--發光二極體LED (Light Emitting Diodes)的出現，宣告21世紀照明產品的新時代來臨。 在歷經明日之星變成燙手山芋之後，LED產業已是在繼半導體、面板之後進入第三輪的淘汰賽，全世界引頸期盼未來幾年內可以進入性成長性階段，本研究將聚焦以奇美集團台灣地區之N公司作為個案主題，探討從代工製造走向自有品牌，從液晶電視、螢幕 繼而在進入家電領域後，評估是否切入LED照明市場以走出當前泥淖，蒐集最新的產業概況 、探訪相關業界先進為研究對象，以期可作為相關單位擬定策略或政策參考。
並列摘要
With the rise of the environmentally conscious, the imminent implementation rise of the gas and power prices, as every materials price. Taiwan is an island with limited resources .The crude need to rely on imports and vulnerable to international price .To make things worse, Fukushima nuclear disaster incident unexpected happens in March 2011, so human turn to traditional fossil-fuel power .Cause Carbon Reduction policy and Green Energy in dilemma. To find another source cannot be an effective solution .The Energy-Saving seems to become only choose. "Anti-nuclear "slogan is not opposite to Carbon-Reduction policy .It is emergency to development renewable energy policy and power management efficiency, a variety of energy issues created a new lighting types - LED (Light Emitting diodes), to declare a new age of lighting products in the 21st century . LED industry become to a hot potato next to the stars in the future. The third round is beginning after the semiconductor and LCD panel .Everyone look forward to the next few years will into the growth stage. In this article will focus as the Chi Mei Group. The case of N company in Taiwan own CHIMEI brand in LCD TV 、Monitor ,and then assess and analysis into the lighting industry from OEM Original Equipment Manufacturer) to OBM (Own Brand Marketing) .To survey related information and interview professional .Wish this study may be a reference to marketing strategy or policy in future.
參考文獻
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