情緒對網路資訊解讀干擾現象之認知影響分析— 以網路謠言為例

A Congnitive Analysis on Interference Effects of Emotion to Net Information—The Example of Rumors on Internet

雷晨妤(Chen-Yu Lei)

指導教授 ： 王秉鈞博士

元智大學/資訊學院/資訊社會學研究所/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00301

摘要

本研究旨在探討，分別高強度情緒組、中強度情緒組以及低強度情緒組三種組別的正、負向情緒中，探討受試者是否對閱讀網路訊息之相信程度會造成影響；並且進行比較。
本研究以430名PTT--Gossing(台大BBS批踢踢—八卦版)網路謠言閱聽人為研究對象，研究工具包括有：「情緒狀態量表」、「個人因素量表」及「網路謠言相信度測驗」。所得之資料分別採信度分析、描述統計、單因子異數分析、典型相關等統計方法加以分析。
本研究結果顯示發現，在低強度組的正向情緒下的受試者，對於網路訊息之相信程度比負向情緒之受試者程度來的強烈，這也與過去文獻所探討之情緒一致性判斷相吻合，另外在高強度與中強度此理論並不適用。因此，本研究提供不一樣角度之探討。

關鍵字

網路謠言 ； 情緒向度 ； 訊息可信度

並列摘要

The research separately discusses whether the positive and negative emotions of the high- strength, middle- strength and low-strength emotion groups influence the belief in rumors on the net, and further to make a comparison among them based on the results.
The objects of this research consist 430 net rumors readers from the Gossiping network, the “PTT” bbs website of NTU. The research tools include the survey of emotional status, personal background and the degree of belief in net rumors, It adopts the analysis of faithfulness, the statistical of descriptions, the variance analysis of single factor and the Canonical Correlations etc. The result shows that the subjects of low-strength positive emotion group have stronger degree of belief in net rumors than those who with negative emotion of the low-strength emotion group, which is consistent with the past literature.
Furthermore, this theory of the result is not suitable for the subjects of high- strength and middle- strength emotion groups, consequently, the research provides a discussion with different perspectives.

並列關鍵字

Net rumors ； Emotional Dimensions ； source credibility

參考文獻

19.顧毓庭（2008）情緒對網路資訊解讀之干擾現象-以網路新知與謠言為例。元智大學資訊社會研究所碩士論文。

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