願璟:「以公關行銷作為招募台灣學生到西班牙與拉丁美洲機構的策略」實習報告

Envision:An Internship Report on“Using Event Marketing as a Strategy to Recruit Taiwanese Students for Spanish Institutes Abroad: An Internship Report at Envision Study Group”

安美莉(Aramely Altagracia Mendez Pena)

指導教授 ： 余昕晏

國立臺北藝術大學/文化資源學院學術論文/文創產業國際藝術碩士學位學程/碩士(2015年)

https://doi.org/10.6835/TNUA.2015.00100

摘要

無資料

關鍵字

願璟 ； 公關行銷

並列摘要

This report describes my internship at EnvisionRecruit, a leading marketing, consulting and event planning company for the education industry, which is part of the Envision Study Group umbrella. In this report, I will describe the company structure, the structure of the business development department, the event planning activities and the responsibilities given to me as an intern and explain the specific services. I will also present a detailed description of the event planning process for Estudios Sampere, a Spanish language institution abroad. After analyzing the event planning process for Estudios Sampere, I will suggest recommendations for event planning, while emphasizing the strengths and possible limitations. The steps required to implement the recommendations suggested are also presented. Finally, I will discuss the contribution of event planning as a strategy for Spanish institutions abroad.

並列關鍵字

Envision ； Spanish ； Event Planning

參考文獻

Bell, C. (1969). A note on participant observation. Sociology, 3(3), 417-418.

Bilton, C., & Laery, R. (2002). What can managers do for creativity? Brokering creativity in the creative industries. International Journal of Cultural Policy, 8(1), 49-64. New York: John Wiley & Sons, Inc.

References

Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2008). Festival & special event management (4th ed.). Milton, Australia: John Wiley & Sons Australia, Ltd.

Borao M., & Eugenio J. (2012). The formation of the European languages division in the DFLL at National Taiwan University and the challenges for the future. Interfaces: EU Studies and European Languages Programs in East Asia. Taipei: National Taiwan University Press, pp. 114-145.