臺灣獨立書店經營之研究： 小小書店的實習報告

A Research on the management of Independent Bookstores in Taiwan: An Internship Report at Small Idea Bookstore

江奕莎(Rosakebia Liliana Estela Mendoza)

指導教授 ： 呂弘暉

國立臺北藝術大學/文化資源學院學術論文/文創產業國際藝術碩士學位學程/碩士(2014年)

https://doi.org/10.6835/TNUA.2014.00198

摘要

無資料

關鍵字

Small Idea Bookstore , Independent Bookstores

並列摘要

This paper describes an Internship Report at Small Idea Bookstore (小小書房) and a research on independent bookstores in Taiwan. As an Intern I organized two seminars in which I worked with the institutional support of Small Idea’s director. One of the seminars was about contemporary Latin American writers and the second one was a Poetry workshop. Observation was carried out during the 6-month internship at Small Idea Bookstore and done through an “observer as participant” approach. Likewise, the research had developed a comprehensive understanding of the approaches to marketing and branding adopted by independent bookstores’ managers in Taiwan , as well as their implementation. For which semi-structured interviews were carried out with experts – a variety of managers– in the book trade. These two projects serve as examples of how independent bookstores play an indispensable role in Taiwan society as cultural spaces. It has built upon the existing scholarly material available in these fields, as well as extending and developing research in the new academic field of bookselling. There is considerable scope for further investigation..

並列關鍵字

Small Idea Bookstore , Independent Bookstores

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