- 學位論文
文化創意產業國際化關鍵成功因素之研究—以霹靂布袋戲為例
A Study of the Critical Success Factors on Culture Creative Industry Internationalization -Taking PiLi Puppetry Theater as an Example
摘要
隨著時代變遷，人類的產業經由不同的歷史時光而不斷產生進化，從過去的農耕時代到現在科技發達的現代，到現在已逐漸成為各國所重視的文化創意產業，這代表著人們所追求的不再只是馬斯洛(Maslow)的需求理論而已。 本研究採用層級分析法（AHP）評價文化創意產業國際化的關鍵成功因素。層級分析法（AHP）是用於確定各評價因素的水準。第一階層是文化創意產業國際化關鍵成功因素，在第二階層有三個評價構面和第三階層的二十個評價標準。同時，層級分析法的正式問卷設計並作進一步研究。 可以看出，在第二階層的三個評價裡，“學界培育”是最重要的，“產業發展”和“政府政策”相差不大。基於第二階層，研究產生的20個評價標準為第三階層。其中20個評價標準與 CRH= 0.005（<0.1），顯示整體的一致性(consistence)，最重要的標準是“成立學校社團”（整體權重值 8.64％），其次是“文化交流”（整體權重值7.99 ％），第三至第十的依次為“成立研究課題”（整體權重值7.51％），“舉辦學術研討會”（整體權重值6.72％），“依不同語系作語言調整”（整體權重值6.35％），“將映像在校園播出”（整體權重值5.61％），“成為政府和產業關係的樞紐”（整體權重值5.48％），“將文化進駐生產行銷”（整體權重值4.53％），“創業支持”（整體權重值4.39％）和“樂透長期投入文化活動”（整體權重值4.36％）。
並列摘要
As times change, the industry of people through different historical time and the continuous generation of the evolution of farming from the past to the present era of technological advances has gradually become of great importance to the cultural and creative industries of a country. It represents what the people seek is much more than what Maslow demand theory describes. The study used the analytic hierarchy process (AHP) to evaluate the critical success factors of culture creative industry internationalization. There were three levels in the study. The AHP was applied to confirm the importance in order of evaluative factors of each level. Level 1 was the critical success factors of culture creative industry internationalization, and there were three evaluation dimensions for level 2, and twenty evaluative criteria for level 3. Simultaneously, the AHP formal questionnaire was designed for further study. It can be seen that among 3 evaluation dimensions of level 2, “academic training” was the most important one, and “industry development”, and “government policy” in order. Based on level 2, the study generated 20 evaluation criteria for level 3. Among the 20 evaluation criteria with CRH =0.005 (<0.1) showing the whole consistency, the most important criterion was “the establishment of school clubs” (global priority, GP = 8.64%), the second was “culture exchanges” (GP = 7.99%), and the third to the tenth in order were “the establishment of research topics” (GP = 7.51%), “holding the academic seminar” (GP = 6.72%), “language adjustments according to different languages” (GP = 6.35%), “the image broadcasting on campus” (GP = 5.61%), “to become a hub for government and industry relations” (GP = 5.48%), “stationing in the production of cultural marketing” (GP = 4.53%), “venture support” (GP = 4.39%) and “lotto long-term investment of cultural activities” (GP = 4.36%).