多層面組織創造力模式之研究

A Study of Interactionist Model of Organizational Creativity

許玉靜(Yu-Ching Hsu)

指導教授 ： 莊立民

共同指導教授 ： 劉春初

長榮大學/管理學院/經營管理研究所(博)/碩士(2008年)

https://doi.org/10.6833/CJCU.2008.00010

摘要

『創新』是企業成功的不二法門，新世紀的來臨，面對快速環境的變動，傳統固有的思考模式受到了嚴重衝擊；為了因應這些迎面而來的挑戰，企業成長與生存，取決於能否提出新創意、新產品及新服務的構想以滿足舊有的顧客並創造新的顧客。隨著環境逐漸地複雜化，對於組織經營的成功，個人及團隊往往能透過其內部運作方式，提供多項技能結合交互作用，產生出別於以往的創新模式，進而對組織產生貢獻，增強產業競爭優勢。
本研究經由文獻探討及嚴謹的統計分析，編製出具有良好信度與效度之『個人創造力量表』、『團隊創造力量表』與『組織創造力量表』，並以台灣金融保險業之企業內部員工與主管為施測對象，採取立意抽樣方式共發出300份問卷，共計回收有效問卷200份，有效回收率為72%，並應用變異數分析、迴歸分析、層級迴歸分析等統計方法驗證本研究之假設，根據統計分析結果歸納出研究結論如下：1.個人創造力對組織創造力有顯著正向關係，且能產生顯著正向影響；2.團隊創造力對組織創造力有顯著正向關係，且能產生顯著正向影響；3.個人創造力會因團隊創造力之節制干擾效果對組織創新力產生顯著正向影響。最後就本研究之結論與管理意涵作深入探討，並呈現具體之研究貢獻與實務建議，以供學術界與企業界參酌。

關鍵字

個人創造力 ； 團隊創造力 ； 組織創造力 ； 層級迴歸分析

並列摘要

“Innovation” was the one and only way for corporate success. As the new era comes, the rapid changing environment seriously shocked the conventional thinking style. To conquer the coming challenges, the growth and sustainable operation of an enterprise was determined by whether it may satisfy the inherent customers and create new customers with new ideas, products and services. As the environment became gradually complicated, the individuals or teams usually provided several kinds of skills relating to each other, to create a completely new innovative mode through internal operation, and further enhanced the organizational capability and competitive advantages in the industry.
This research compiled “scale of individual creativity”, “scale of team creativity” and “scale of organizational creativity” through literature review and deliberate statistics analysis. The employees and directors in Taiwan’s financial and insurance industry were selected as research subjects, 300 portions of questionnaires delivered through purpose sampling, 200 portions of questionnaires recycled with a valid recycle rate of 72%. ANOVA, regression analysis, hierarchical regression analysis were also adopted to verify the assumption of this research. The following results and conclusions were gained from the statistical analysis:
1. Individual creativity had significantly positive relationship with organizational creativity, and caused significant positive influence on it; 2. Team creativity had significantly positive relationship with organizational creativity, and caused significant positive influence on it; 3. Individual creativity influenced by the moderating effect resulted from team creativity would have significantly positive impact on organizational creativity. At last, this research conducted in-depth discussion through conclusion and managerial intuition, and presented concrete contributions and practical recommendations as reference for the academic field and industry.

並列關鍵字

Individual Creativity ； Team Creativity ； Organizational Creativity ； Hierarchical Regression Analysis

參考文獻

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