台灣眼鏡業組織創新模式之研究─企業對企業(B2B)觀點

An Empirical study of Organizational Innovation Model in Spectacles industry─B to B Perspective

丁清豐(Ching-Feng Ting)

指導教授 ： 劉春初

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2012年)

https://doi.org/10.6833/CJCU.2012.00068

摘要

台灣眼鏡業對每個人都很熟悉，每個人都需要它，在台灣的眼鏡公司數量也相當多，以往都吸引不到研究者的眼光，其實台灣眼鏡公司看起來很多，但營業額卻不是很大，隱形眼鏡、鏡框、鏡片三者的總產值共180多億。但它對每一個人確實是息息相關，密不可分相當重要。近年來人口的下降(出生率下降及人口外移)眼鏡公司大量增加，造成經營上的困難。大型連鎖眼鏡公司夾帶龐大的資金和廣告優勢大舉搶攻市場，造成獨資小型眼鏡公司生存空間受到威脅。在上游的供應商運用組織創新手法，教導及改善眼鏡公司現在的經營模式，提高競爭力已達雙贏局面。
本研究主要的目的，為了解眼鏡業在組織創新對B2B雙方有何種見解與差異性。以台灣的眼鏡公司為對象，上下游的關係為主體，看上游在組織創新運作的同時，下游眼鏡公司有何種的想法和做法。問卷發放針對台灣嘉義以南眼鏡公司，並以依視路寶利徠光學公司的經銷商為主，共發出280份問卷，回收246份有效問卷。而後將問卷整理把所得的資料以敘述統計、因素分析、信效度分析、變異數等分析，來驗證本研究所提的假設。
本研究結果發現：台灣眼鏡業的眼鏡公司，在人口統計變數對組織創新各項因素，在性別、年齡、教育程度、年資、職層產生顯著差異。

關鍵字

創新 ； 組織創新 ； 眼鏡業 ； 雙核心模式觀點

並列摘要

The eyeglasses industry was famous in Taiwan, and most people require service from it. Though there were many eyeglasses companies in Taiwan, they often not caught the eyes of researchers. In fact, the numerous eyeglasses companies in Taiwan account for a not so great product value, the total product value of contacts, lens and frames was about 18 billions NT dollars, however it was significant and closely connected to our daily lives.
Due to lowering populations (dropped birth rate and population migration) and increasingly founded eyeglasses companies, it caused operating difficulties in the industry. The big-scaled chained eyeglasses companies entered the market with advantages of tremendous capital and advertisement, which caused treats on survival of small-scaled eyeglasses companies. As for the suppliers in the upper stream, they adopted organization innovations, to guide and improve the operating model of eyeglasses companies, and have achieved a win-win situation through enhancing competence.
The main purpose of this research was to realize the viewpoints and different opinions from the both parties in the B2B relationship, especially in the organizational innovation of eyeglasses industries. This research took eyeglasses companies in Taiwan as research subjects, through main context of upper and lower stream relationship, to match the organizational innovation in the upper stream with the opinions and practice in the lower stream. The questionnaire delivery focused on the south Taiwan started from Chia-Yi, and mainly chose the distributors of Essilor Taiwan. 280 portions of questionnaires delivered with 246 recycled validly. The data gathered was analyzed through descriptive statistics, factor analysis, reliability and validity analysis and ANOVA to verify the assumptions proposed in this research.

From the research results, the eyeglasses companies in Taiwan had many significant differences among gender, age, education background tenure, and status considering demographic statistics and organizational innovations.

並列關鍵字

Innovation ； Organizational Innovation ； Eyeglasses Industry ； Dual-Core Model

參考文獻

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