- 學位論文
台灣基層農會服務創新–分類、衡量與驗證
The service innovation of Farmers′ Assocication in Taiwan-typology , measurement and confirmation
摘要
面對經濟結構的巨幅變化，台灣農業不再是主要的產業，因此以農民為主的團體-農會，近年力求轉型，使經營更加多元化，並對於「服務創新」更加注重。 本研究主要以台灣基層農會為研究對象，來衡量服務創新的程度以及影響因素，首先依據文獻探討研擬專家訪談大綱，以「遞送流程之新穎度」、「服務修正」、「服務市場的新穎度」、「服務對農會的新穎度」四大構面進行討論，並擬定農會員工問卷，藉此了解員工們對於服務創新的認知與程度，最後依據前述資料，利用層級分析法，經由專家學者回饋，對四大構面及影響因素進行權重分析。 本研究經資料分析後，在「遞送流程之新穎度」、「服務修正」、「服務對市場的新穎度」、「服務對農會的新穎度」四大構面中，以遞送流程的新穎度較為重要;在遞送流程之新穎度構面中，影響因素以「市場定位更新」為關鍵；在服務修正構面中，影響因素以「經營策略之調整」為關鍵；在服務對市場的新穎度構面中，影響因素以「服務創新對市場的配適程度」為關鍵；在服務對農會的新穎度構面中，影響因素以「服務創新開發流程」為關鍵。
並列摘要
After monumental developments and changes in the economic structure, agriculture is no longer a primary industry in Taiwan. Consequently, groups that are mainly composed of farmers (famer associations) have recently pursued transformation to diversify operations and have begun to focus on service innovation. This study primarily used base-level farmer associations in Taiwan as the research subject to evaluate service innovation levels and pertinent influential factors. This study first developed an expert interview outline based on a literature review, and conducted discussions regarding the dimensions of novelty in the delivery process, service corrections, novelty in the service market, and novelty regarding service in farmer associations. A personnel questionnaire for the farmer associations was created and used to understand the service innovation recognition and levels of farmer personnel. Finally, this study conducted a weight analysis of the 4 dimensions and pertinent influential factors based on the mentioned information by using the analytic hierarchy process and expert feedback. After data analysis, we found that of the 4 dimensions of novelty in the delivery process, service corrections, novelty in the service market, and novelty regarding service in farmer associations, novelty in the delivery process was the chief factor. In the novelty in the delivery process dimension, the primary influential factor was market positioning updates. In the service correction dimension, the main factor was adjustments in management strategy. For novelty in the service market, the principal factor was the fit level of service innovation regarding the market. Lastly, in the novelty regarding service in farmer associations dimension, the predominant influential factor was the service innovation development process.