- 學位論文
台南房仲業加盟品牌經營管理策略、員工忠誠度與經營績效之研究
Tainan area Real Estate of the brand operation management strategy, employee loyalty and operation Performance
摘要
近年來台灣的房仲市場的多變化性，不動產經紀業在台灣市場，最初所面臨最大的房地產景氣危機是在民國88年9月21日的大地震及民國92年時的全國性SARS 時期，此二次重大危機，造成台灣的房地產市場交易量大量的萎縮，甚至單店每月成交量只剩下個位數，甚至無人看屋形成單月無成交量的案例。從民國96年4月美國次貸危機、民國97年5月20日總統政黨二次輪替；民國97年9月15日暴發雷曼兄弟的全球性金融危機及全球經濟的不景氣；各國開始對金融市場的放寬，在加上台灣縣市合併的題材，使得房地產市場交易量大量增加，從民國98年至99年經紀業設立量快速成長，房仲業各品牌效應興起，在台灣的房仲業市場因台灣海峽兩岸大三通、金融MOU正式生效、簽署ECFA的效應，開放陸資來台投資與購買不動產，民國100年台灣的房地產市場交易價格已提升二至四成左右，由此可知，房仲業不能只靠房地產市場景氣好壞來生存，更重要的要提升房仲業人員對公司的忠誠度及房仲業經營者優良的經營方式，才能使公司能在市場穩健成長。民國100年6月1日「特種貨務及勞務稅條例」政府開始課徵奢侈稅，其內容規定持有兩年以內非自用住宅房屋及其坐落基地、依法得核發建照之都市土地，在所有權移轉時，按銷售價格課徵特種貨物稅，如移轉時點是在1年以內，稅率15%，如果是逾一年但在兩年以內者，稅率10%；民國101年10月1日實價登錄資訊揭露後，雙北市買氣急凍，但價格未明顯下跌。台灣房地產市場常受到景氣好壞而起起落落，在目前多變化的台灣房地產市場必須求變求創新的情勢下，房仲加盟業經營者為什麼經營一家房仲事業會因為必須時常去調整經營管理策略與經營績效方式，才能因應現今的台灣房地產市場環境的變化，不致於遭到環境的淘汰。
並列摘要
Real estate market have many changes in recent years, the real estate brokerage industry in Taiwan market initially faced the biggest crisis of the real estate boom the nationwide SARS in 2003, period when the major earthquake on September 21 1999 , This second major crisis, caused a large number of Taiwan's real estate market trading volume shrinking, even a single shop monthly volume left median even unmanned Kanwu formation of the monthly volume of cases. From the U.S. subprime mortgage crisis on April 2007, presidential political parties in the second rotation on May 20,2008; Republic outbreaks of Lehman Brothers on September 15, 1997, the global financial crisis and global economic downturn; countries began relaxation of the financial markets, coupled with the theme of Taiwan's cities and counties merge, making a lot of increase in the trading volume of the real estate market, the brokerage industry from 2009 years to 2010 years to set up rapid growth, the rise of Real Estate Brokers brand, the room in Taiwan Chung industry market as a result of Taiwan's cross-strait three links, financial MOU came into effect, the signing of the ECFA effect, opening up the Mainland investment in Taiwan to purchase real estate in 2011, real estate market transactions in Taiwan, about two Zhisi Cheng has been upgraded, thus shows that, the Realty industry can not rely on the real estate market, the economy is good or bad for the survival, more importantly, to enhance the staff of Real Estate Brokers loyalty to the company and the operators of Real Estate Brokers excellent way of doing business, to the steady growth of the company in the market. "special goods works and services tax Ordinance governments began to impose a luxury tax on June 1, 2011, the content requirements of urban land held two years less than non-owner-occupied residential housing and located base, according to the law may be issued a construction license in ownership special excise taxes levied migration, according to the sales price, such as migration point in time is less than 1 year, the rate of 15%, if it is more than one year but less than two years by the tax rate of 10%; Nett login information disclosure, dual Taipei City to buy gas frozen on October 1,2012, but the price has not dropped significantly. Why run a Realty career Realty franchise business operators, the real estate market in Taiwan is often affected by the economy is good or bad, the ups and downs, and more changes in the current real estate market must be for change and innovation situation must from time to time tojust the operating management Strategy and Business Performance way, in order to respond to changes in the environment in today's real estate market in Taiwan and do not deserve being eliminated from the environment.