本研究是以環境管理與供應鏈管理為理論基礎,探討定期海運業實施綠色供應鏈管理之內外部因素與綠色績效的程度與內涵,故本研究架構包含三大研究面向 (公司內的綠化、對外協同的綠化、綠色績效)。本研究透過文獻探討及專家共同擬定問卷,經由問卷調查方式蒐集資料,應用統計軟體 (SPSS) 經因素分析後萃取出七大因素構面,分別命名為:「公司內的綠化(綠政策、綠航運、綠行銷)」、「對外協同的綠化(與供應鏈夥伴協同的綠化、與顧客協同的綠化)」、「綠色績效(汙染物的降低、綠色品牌形象)」。 本研究進一步利用結構方程模式分析定期海運業公司內的綠化與對外協同的綠化與綠色績效的影響關係,結果發現「公司內綠化」對「綠色績效」有顯著正向的影響,並進而影響至「對外協同的綠化」。除此之外「公司內的綠化」對「對外協同的綠化」同樣具有顯著正向的影響。最後,依據本研究結果提出管理上的意涵,以供定期海運業者與後續在綠色供應鏈管理之相關研究作為參考。
In this paper, environmental management and supply chain management (SCM) theories are adopted as the research basis. This study empirically examines the implementation of green supply chain management and green performance in container shipping industry. Research framework contains three major latent dimensions “internal green practices, external green collaboration, and green performance”. The questionnaire was adapted from the relevant literature and experts’ interview. SPSS statistical software is applied to assess the degree of green supply chain management implementation and green performance in the container shipping industry. Factor analysis extracted six factors and named as: “internal green practices (green policy, green shipping, and green marketing)”, “external green collaboration (green collaboration with partners, green collaboration with customers)”, and “green performance (reduction of pollutants, green brand image)”. In addition, a structural equation modeling (SEM) approach was employed to test the research hypotheses. Results indicated that internal green practices has positive effects on green performance, whereas external green collaboration also has a positive influence on green performance. In addition, internal green practices has a positive influence on external green collaboration. Finally, the conclusions, managerial implications and suggestion for further research are discussed.