消費的認同與異化–王麗香創作論述

人的一生消費與慾望是相連結的，消費活動已經成為當代社會的重要社會文化現象，在資本主義的社會中應用大量的符號與象徵性在向廣大的消費著推銷商品時，消費已經和慾望分不開了。　　本創作研究主要透過繪畫的藝術表現，探討人生在慾望需求下的消費認同感，不同階段與時間中，會因為什麼樣的行為而產生消費？對消費的慾望，並關懷生活中的消費意象，消費是一種涉及有關符號認同與象徵意義的社會、文化活動，而不單是一種經濟的、實用的過程。透過繪畫的詮釋與再現作為介入慾望消費的探求，由繪畫本質的展現尋求更多元的想法與視野。媒材創作以油畫為主。本論述的主要目的為下列三點：一、探討消費主義符號象徵性意義與幻象。二、探討消費主義導向的生活風格與核心價值。三、透過繪畫創作詮釋慾望需求的認同與異化。　　本創作研究對慾望需求的議題以櫥窗系列、消費符號等圖像的物化系列來表達，而後對作品做進一步的分析、研究，透過對生活的觀察、對話來啟發創作意念，進而理解消費者在慾望需求下的認同與異化之意向性。

關鍵字

消費；慾望；象徵性；消費主義

並列摘要

Consumption and desire are linked, consumption has become an important social and cultural phenomenon of contemporary society, in the capitalist society, the application of a large number of symbols and symbolic in the vast consumer goods to sell, consumption has and desire Inseparable. 　　The study of the creation of art through the art of painting to explore the life of desire in the consumer demand for identity, at different stages and time, because of what kind of behavior and consumption? The desire for consumption and caring for consumption in life can be said to be a social and cultural process involving cultural symbols and symbols, not just an economic and practical process. Through the interpretation and reproduction of painting as a desire to explore the consumption, from the essence of the show to seek more diverse ideas and vision. Media to create oil-based. The main purpose of this discussion is the following three points: First, to explore symbolic symbolism of consumerism and illusion. 　　Second, explore the consumer-oriented life style and core values. Third, through the creation of painting interpretation of the desires of identity and alienation. 　　The research of the creation of the demand for the desire to the window series, consumption symbols and other images to express, and then work on further analysis, research, through observation of life, dialogue to inspire creative ideas, and then understand the desire of consumers in the desire Identity and Alienation Intentionality.