- 學位論文
The Influence of Community Interactivities and Content Quality on Community Participation -A Comparison of Two Types of Facebook Fan Clubs
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摘要
The present study is preliminary research on the influence of interactivities and content quality on user‘s participation in the Facebook fan clubs. The major finding is that we examined the moderating effect of community type in this study. It helps us to understand which community characteristics have different influence on user‘s participation across two types of communities. Moreover, emotional connection plays a role as mediating variable in the relationship between members‘trust and participation in both communities. Individual‘s trust in other fans‘ability does not directly affect his participation but will affect his emotional connection with the fan club. Is follows that we should discuss other aspects of the interaction and content that are needed for a more comprehensive research. And further research is therefore warranted in different social networking platforms.
並列摘要
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參考文獻
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延伸閱讀
- 洪贊發（2014）。The Effect of interpersonal, community identity and Fulfillment of needs on loyalty in Social Network Sites - A Case Study of Facebook〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-0905201416542443
- 余宗龍、謝承勳、涂鵬斐（2017）。Influences of Relationship Quality, Sport Fan Community Participation, and Membership on Sport Consumption Behavioral Intentions。大專體育，(142)，23-34。https://doi.org/10.6162/SRR.2017.142.03
- 徐芳儀（2019）。Impact of Self-disclosure of Facebook Celebrities’s Fans Pages on Their Information Influence- Interpersonal Attraction and Parasocial Interaction as Mediators〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://doi.org/10.6345/NTNU201900666
- Fu, Y. L. (2015). Do Community Experience and Identification Affect Information Sharing Intention on Facebook Fan Pages? Sales Promotion as a Moderator [master's thesis, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2015.11319
- 王光旭、黃怡臻（2018）。The Study on the Correlation between Social Network, Sense of Community and Community Participation: Comparison of Different Communities' Experiences of Community Building。調查研究-方法與應用，(40)，63-125。https://www.airitilibrary.com/Article/Detail?DocID=10281649-201809-201810240003-201810240003-63-125