自動化設備產業之轉型策略分析

本研究旨在探討國內自動化設備產業的發展與企業轉型的未來，採取質性研究中的個案分析作為研究方法，希望藉由實際個案之觀察研究，深入了解自動化物流設備商企業轉型之可能性與成效。研究分析顯示，個案公司成立新事業並積極開發新的設備產品，為的就是增加公司營收與企業得以永續經營。然而，新事業與新產品的商業模式、客戶數量與獲利能力都無法在短時間內就能對公司有顯著的營收貢獻。本研究認為必須先證明新事業的商業模式是有效的、新設備產品的品質與穩定性是可靠的，接下來才是增加數量、創造規模、將獲利極大化。研究針對個案公司在未來發展、競爭策略提出以下建議，並可作為相關產業的參考：1.差異化策略2.智能設備、人工智慧與大數據3.策略聯盟、產學合作。

關鍵字

自動化系統；自動化物流系統；自動化設備產業；企業轉型；轉型策略

並列摘要

This research aims at explore and discuss the development of the domestic automation equipment industry and the future of the enterprise transformation. It adopts case analysis in qualitative research as the research method. It is hoped that through the observation research of actual cases, we can deeply understand the possibility and effectiveness of the enterprise transformation of automation logistics equipment vendors. Research analysis show that the case company has established new business and actively developed new equipment and products in order to increase the company's revenue and the enterprise's sustainable operation. However, the business model, number of customers, and profitability of new business and new products cannot contribute significantly to the company's revenue in a short period of time. This research believes that it is necessary to first prove that the business model of the new business is effective, and the quality and stability of the new equipment and products are reliable, then increase the numbers, create scale, and maximize profits. The research aims at the following suggestions for the future development and competition strategy of the case company, and it can be used as a reference for related industries: 1. Differentiation strategy 2. Intelligent equipment, artificial intelligence and big data 3. Strategic alliance, industry-university cooperation.