設計思考的創新擴散研究－以大中華地區為例

自 2008 年，Tim Brown 提出「設計思考」(Design Thinking) 的概念後，其以人為本的思維與設計方法論用於開發產品、服務、甚至是商業策略的創新上，成功顛覆了現今商業與創新的既有模式，「設計思考」便在全球教育界、企業界造成很大的轟動。筆者因而好奇設計思考是如何從設計領域傳播到商業與創新領域，而設計思考與創新之間的關聯性又是什麼？為何這個新概念能如此火紅呢？新事物的爆紅流行，屬於創新擴散的研究現象，而新概念的擴散如同新科技、新產品的擴散，都是影響創新傳播、人類發展的重要過程。於是筆者想了解設計思考這樣的新興概念是如何擴散與演變，其中又有什麼因素影響著此過程。本研究綜合三種質化研究方法，採用次級資料分析、參與觀察大專院校的教育模式、與深度訪談相關領域的企業人士，來研究設計思考於大中華地區的教育界與企業界擴散的狀況，並以創新擴散理論為架構，分析影響設計思考擴散的關鍵因素。除了瞭解一個新概念在傳播過程、溝通過程中有什麼樣的癥結點，也提供大中華地區的教育界與企業界在推廣設計思考的幾項建議。

關鍵字

設計思考；以人為本；創新；創新擴散

並列摘要

Since 2008, Tim Brown advocated “Design Thinking” to spread the human-centered thinking and design methodology into product development, service design, and even business strategy for innovation that reversed the usage patterns in business and innovation fields. “Design Thinking” caused a great sensation in the education and the business world. Therefore, the author was curious about how to diffuse the concept of “Design Thinking” from the design world to the business world? What is the relationship between “Design Thinking” and innovation? And why is “Design Thinking” so popular? The research topic of diffusion of innovations is about why and how new things become famous and popular. Besides, the diffusion of new concepts, same as the diffusion of new products or technology, effects and even advances the human civilization. As a result, the author eager to know the reasons and key factors which influenced the diffusion of “Design Thinking”. This study combined three kinds of qualitative methods to research the diffusion of “Design Thinking” in the education and the business world in greater China: secondary qualitative study, participant observation, and in-depth interview. In the conclusion, this study shows the critical factors of the diffusion of “Design Thinking” and some advice on its promotion.