Economic, Legal and Market Feasibility Analysis of Mobile Virtual Network Operator Business Model in the Telecommunications Market of Honduras.

移動虛擬網路公司商業模式之經濟、法律、及市場面之可行性分析 -- 以宏都拉斯電信市場為例

亞杜(Salgado Méndez, Bayardo José)

指導教授 ： 林哲群

國立清華大學/科技管理學院/國際專業管理碩士班/碩士(2016年)

摘要

The purpose of this thesis is to analyze and provide the conditions for the implementation in Honduran telecommunication market of the Mobile Virtual Network Operators (MVNOs). It evaluates strategies, identifies market segments in tourism, as well as regulatory laws that might affect the creation of an MVNO; limited to not enact how it should be the establishment of the business model and focusing more on the feasibility and potential companies that can perform deployment.
The research is based on secondary data research of South America, Asia and Europe cases. It also includes a descriptive methodology to provide an analysis of the Honduran situation, identifying whether the current telecommunication market has possibilities to move to this new phase and what kind of issues, this business model could face in its implementation in Honduras.
A detailed explanation of the different definitions for the Mobile Virtual Network Operator, classification, successful business strategies, relationship and differences with the Mobile Network Operator is also provided.

關鍵字

Conditions ； Honduras ； Telecommunications ； Mobile Virtual Network Operators ； Tourism ； Mobile Network Operator

並列摘要

The purpose of this thesis is to analyze and provide the conditions for the implementation in Honduran telecommunication market of the Mobile Virtual Network Operators (MVNOs). It evaluates strategies, identifies market segments in tourism, as well as regulatory laws that might affect the creation of an MVNO; limited to not enact how it should be the establishment of the business model and focusing more on the feasibility and potential companies that can perform deployment.
The research is based on secondary data research of South America, Asia and Europe cases. It also includes a descriptive methodology to provide an analysis of the Honduran situation, identifying whether the current telecommunication market has possibilities to move to this new phase and what kind of issues, this business model could face in its implementation in Honduras.
A detailed explanation of the different definitions for the Mobile Virtual Network Operator, classification, successful business strategies, relationship and differences with the Mobile Network Operator is also provided.

並列關鍵字

Conditions ； Honduras ； Telecommunications ； Mobile Virtual Network Operators ； Tourism ； Mobile Network Operator

參考文獻

Honduras legislature. (1997). Ley Marco del Sector de Telecomunicaciones [Framework Law on the Telecommunications Sector]. Tegucigalpa, Francisco Morazan, Honduras.

International Telecommunication Union. (2011). Regulatory Treatment of Mobile VNOs. Retrieved from International Telecommunication Union: http://www.itu.int/osg/spu/ni/3G/resources/MVNO/

Shin, D. H. (2008). Overlay networks in the West and the East: a techno-economic analysis of mobile virtual network operators. Telecommun Syst, 158.

Shin, D.-H. (2010). MVNO services: Policy implications for promoting MVNO diffusion. Telecommunications Policy, 617.

Shin, D.-H., & Bartolacci, M. (2007). A study of MVNO diffusion and market structure in the EU, US, Hong Kong, and Singapore. Telematics and Informatics, 87.