甘比亞團購商業模式之初創行動計畫及其對電子商務的影響

A Start-Up Action Plan On Group-Buying Business And The Impact of E-Commerce In The Gambia

蒂芭(Nyimasata Dibba)

指導教授 ： 謝英哲

國立清華大學/科技管理學院/國際專業管理碩士班/碩士(2016年)

摘要

The Internet business has revolutionize the way we do business nowadays. E-commerce is rapidly been accepted by the vast majority of people around the world for daily transactions. The recognition of e-commerce globally as a driving force to economic progress has found itself widespread in many developed and emerging economies. Traditionally in The Gambia, buying and selling in large scale is locally
done in the local markets called "Lumos".
However around year 2000, as far as buying and selling of basic needs are concern The Gambian economy has taken a turn to online buying. Even with this turn, the vast majority of the population have limited awareness as to the way buying and
selling are conducted online. In around 2010, more and more people have conducted business online in one way or the other. Observing that e-commerce business is increasing its popularity in The Gambia, we saw a need to transport a new phenomena
in e-commerce called group-buying.
At the time of writing this thesis, there is no known online group-buying business in The Gambia. Thus the purpose of this research is to write an action plan that will feature a start up business adopting a new business model in this novel phenomena called Online Group-Buying.

關鍵字

甘比亞 ； 團購 ； 電子商務

並列摘要

The Internet business has revolutionize the way we do business nowadays. E-commerce is rapidly been accepted by the vast majority of people around the world for daily transactions. The recognition of e-commerce globally as a driving force to economic progress has found itself widespread in many developed and emerging economies. Traditionally in The Gambia, buying and selling in large scale is locally
done in the local markets called "Lumos".
However around year 2000, as far as buying and selling of basic needs are concern The Gambian economy has taken a turn to online buying. Even with this turn, the vast majority of the population have limited awareness as to the way buying and
selling are conducted online. In around 2010, more and more people have conducted business online in one way or the other. Observing that e-commerce business is increasing its popularity in The Gambia, we saw a need to transport a new phenomena
in e-commerce called group-buying.
At the time of writing this thesis, there is no known online group-buying business in The Gambia. Thus the purpose of this research is to write an action plan that will feature a start up business adopting a new business model in this novel phenomena called Online Group-Buying.

並列關鍵字

E-commerce ； Group-Buying ； Gambia ； Transaction

參考文獻

[1] Chen Jian, Chen Xilong and Song Xiping. 2007. Comparison of the group-buying auction and the xed pricing mechanism"

[2] Chung Wingyan and Chen Li. 2012. Group-Buying E-Commerce in China"

[8] History of E-commerce" available from ttp://www.ecommerce-

relational coordination perspectives."

[11] Jing Xiaoqing. 2011. Group-Buying: A New Mechanism for Selling through