創新如何促進商業生態系統的永續發展：以台灣漫畫產業為例

How innovation contributes to the sustainable business ecosystem: A lesson from the Taiwanese local comic industry

易莉翔(Li-Hsiang Yi)

指導教授 ： 謝英哲

國立清華大學/科技管理學院/科技管理研究所/碩士(2018年)

摘要

自從Moore (1993) 首次提出商業生態系統理論的雛形後，多元的商業生態系統理論自此傾巢而出。目前的學術研究多將商業生態系統的理論應用於特定場域的研究，比如高科技產業(Adner, 2016)；然而，很少研究會著墨於非科技產業的生態系統研究。本研究採取案例分析的研究方法，透過研究台灣本土漫畫產業中的兩大出版社巨頭，來了解有哪些創新機制可以協助文化創意產業中的商業生態系統持續發展；以及在這樣的生態系統中有哪些異業合作的模式可以為既有廠商帶來可觀效益，並且延續其發展性。本研究具體描繪這兩家出版業者的培育漫畫家機制，而透過這些創新機制，出版業者得以發展明星漫畫作品，並透過明星漫畫作品的爆發來刺激漫畫市場的消費力，最後帶來文創產業價值的延續和再造。

關鍵字

創新生態系統 ； 商業生態系統 ； 開放式創新 ； 台灣 ； 文創產業

並列摘要

Since Moore (1993) has first proposed the concept of business ecosystem, several streams of ecosystem theory have been carried out. Existing literature has applied ecosystem theory to specific industry fields like high-tech industry (Adner, 2016), but few research has been focus on other industry field, such as cultural and creative industry. Take a case study approach of two focal firms, this study aims to investigate how innovation contributes to the incubating process of an ecosystem by revealing the key factors necessary to sustain the health of an innovation ecosystem in a cultural and creative industry, and what the feature of the potential focal firms is to give out efficient vertical or horizontal alliance throughout different industry fields. Our findings provide further depiction in constructing a mechanism of nurturing professional artists to elevate the product’s quality. By creating a popular and high-quality work, the market demand will increase, which also initiate a potential upsurge of cultural and creative industry.

並列關鍵字

Innovation ecosystem ； Business ecosystem ； Open innovation ； Cultural and creative industry ； Taiwan

參考文獻

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Adner, R., & Kapoor, R. (2016). Innovation ecosystems and the pace of substitution: Re-examining technology S-curves. Strategic Management Journal, 37, 625-648

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