以服務主導邏輯觀點探討資通訊新創公司在尋找、整合、驅動資源之個案研究

A CASE STUDY APPROACH TO UNDERSTANDING ICT-BASED STARTUPS IN SEARCHING, INTEGRATING AND ACTIVATING RESOURCES WITH THE PERSPECTIVE OF SERVICE-DOMINANT LOGIC

伍明昌(Estrada Quinto, Eduardo Javier)

指導教授 ： 林福仁

國立清華大學/科技管理學院/國際專業管理碩士班(IMBA)/碩士(2018年)

摘要

N/A

關鍵字

新創公司 ； 服務主導邏輯 ； 資源整合 ； 價值論述

並列摘要

A startup company is an emergent firm, with the potential for a business opportunity that has not achieved a stable stage. It is crucial for a startup to integrate its limited resources to create a value proposition for success. Many of the reasons for startups to fail are related to resource integration and the value proposition. Using in-depth interviews with two startup companies, I have collected their methods and motivations. With the Service-Dominant Logic perspective, I analyzed the role of a startup as a resource integrator. The study also analyzes how companies integrate resources and how the integration can influence their value propositions. The findings stand out the importance of the value proposition concept into two different roles. The first is the value proposition between a firm and its customers and the relationship with the operant resources. The second is the use of the intra value proposition between the actors in the startup ecosystem to integrate their resources. The research introduces a complementary benefit, a graphic aided illustration that startups can use it to self-analyze the standing of their organization and the relationship between the operant resources.

並列關鍵字

startup ； Service-Dominant Logic ； resource integration ； value Proposition

參考文獻

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. doi:10.1177/014920639101700108

Barney, J., & Clark, D. (2007). Resource-based theory: creating and sustaining competitive advantage. Oxford; New York: Oxford University Press.

CBInsights. (2018, February 2). The Top 20 Reasons Startups Fail. Retrieved from https://www.cbinsights.com/research/startup-failure-reasons-top/

Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94, S95-S120. doi:10.1086/228943

Klapper, L., Amit, R., Guillén, M. F., & Quesada, J. M. (2009). Entrepreneurship And Firm Formation Across Countries (Policy Research Working Paper 4937). Retrieved from Washington, DC: