Exploring Helping Behavior using Social Network Analysis and Visualization

以社會網路及視覺化方法探索助人行為現象

林伯翰(Po-Han Lin)

指導教授 ： 王俊程

國立清華大學/科技管理學院/科技管理研究所/碩士(2008年)

摘要

The helping behaviors are being discussed over many years, from psychology to sociology to understand the motivation and others direction of helping behavior. After many research study the motivation of the group, this research will explore the helping behavior from the structure and relation perspective. We used social network analysis to discover the helping behavior in the group; also, we used visualization to recognize the helping behavior.

This research used real helping behavior on the internet to collect data. The main purpose of the research is to explore the helping behavior and observe the evolution in different month and discover the valuable members. Beside, visualize diagram can help the manager to identify the valuable member and the problem in the easily. Therefore, manager can plan the strategy to help the group growth.

There are three conclusions in this research. First of all, the members and the group close level are growing rapidly. Secondly, monthly data with visualization can help manager find out the valuable members that can help the group growth. Last of all, Triad relation and Clique-overlap members have large percentage of pay it forward behavior; Clique-overlap members also have large percentage of continued helping behavior. As the result, we can increase Triad relation and Clique-overlap members that may increase pay it forward and continued helping behavior. Consequently, the manager in addition to focus on the two nodes relation, they can try to increase the triads’ relation and clique overlap members to help the group growth.

關鍵字

社會網路 ； 助人行為 ； 持續助人 ； 視覺化 ； HASH(0x1ccc4810)

並列摘要

無資料

並列關鍵字

Social network ； Helping behavior ； Continued helping behavior ； Pay it forward ； Visualization

參考文獻

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