- 學位論文
連鎖化經營之科技醫療服務業之知識管理--以大學光學科技公司為例
The Study Of Knowledge Management In A Technology-enabled Medical Service Chain -- A Case On Universal Vision Biotechnology CO., LTD
摘要
「知識」，近年來在策略上被認為是提升組織競爭優勢的重要資源。在知識密集的產業，尤其是絕大多數的資源都是以知識為基礎的健康照護組織，知識更顯得重要。另一方面，由於眼科學在短短的十年間，由於科技的快速進步，各式各樣的新型機器與手術方式進步的速度一日千里，使得視力健康照護的變異性提高，加上人口的老化及台灣近視人口的快速增加，對於近視手術與白內障手術的需求大幅增加。醫療知識的快速累積與日新月異，加上高成本的新科技設備與健保制度的限制，使得視力健康產業的供給面產生良莠不齊的情形，更顯得知識管理在此行業的重要性。 本研究探討大學光學科技公司如何透過知識管理，使得集中在少數人的知識透過有效的取得、傳遞、複製與應用，並配合建立醫療通路平台的方式，使得連鎖式經營的眼科診所，得以快速的發展並有效的滿足市場上短時間內快速成長的近視醫療市場，再透過知識管理使得品牌的建立穩固，並提高競爭者的進入門檻。 個案分析結果顯示：大學光學科技公司的成功，主要來自於成功的知識管理，其中包括醫療服務知識與經營服務知識兩大部分及其中有效的互動，以擴大規模或互補長短來提升彼此能力，並獲得最大的效益。研究結果可以作為國內外企業之間推動知識管理實務的參考。
關鍵字
知識管理 ； 夥伴關係 ； 科技醫療業 ； 連鎖化經營 ； 醫療行銷 ； 視力健康產業 ； 眼科雷射視力矯正手術 ； 雷射原位層狀角膜重塑術 ； 大學光學科技（股）公司 ； 醫療產業創新經營模式並列摘要
Knowledge has recently been recognized as one of the important resources for enhancing competition ability in organizational management. In high knowledge-intensive industries, such as health care organizations, where resources are almost exclusively knowledge-based, and the knowledge itself plays a significant role. However, the accelerated advanced technology development in ophthalmology over the past decades has results in the invention of operational methods and machines which increased the variability of eye care. The rising aging population and near-sighted people demand better eye care. The demand of cataract and refractive surgeries has advanced to a great extend. The rapid updating and accumulating trend of medical knowledge, the cost of high-tech devices as well as the restriction of National Health Insurance have also resulted in the unstable quality of eye care of different clinics. This demands the practice of knowledge management in order to maintain and enhance the high quality of eye care specialties. This research studied how the knowledge could be acquired, transmitted, replicated, and applied through knowledge management in a company which stablished its chain of clinics based on a common business processes among different franchised clinics linked by shared information infrastructure. In this innovative process, Universal Vision Biotechnology CO.,LTD has achieved rapid development of service capacity and quality, fulfilled the rising market of refractive surgery, accumulated valuable experiences and consolidated practical information further by knowledge management. Thus, it also raised the barrier against competitors. This case study reveals that the achievement of Universal Vision Biotechnology CO., LTD mainly coming from its successful knowledge management, including the effective interaction between knowledge of medical services and business services which could compensate each other to make optimal benefits. This study could serve as an example for any other enterprises which want to devote themselves to knowledge management initiatives.