台灣中小型營造業經營策略之研究----以A公司為例

台灣營造產業近年來受到景氣低迷、產業外移的影響，使得工程案量及產值大幅減少，依主計處96年資料顯示，營造業生產毛額僅佔國內生產毛額之2.17％。根據內政部營建署統計，95年營造廠商家數已達到13,706家，競爭仍然非常激烈，加上原物料、工資持續上漲，造成廠商營運成本不斷增加。而勞工供給不足的問題，也嚴重影響廠商在工程進度上之安排。種種情況顯示，營造廠商在經營上愈發困難，獲利率愈來愈低。營造廠之角色已由過去實際執行施工，漸漸轉變為以專業分工及管理為重心之型態。如何穩定與上下游之關係，以及如何提高獲利是值得探討的議題。本研究以SWOT分析來探討個案公司所面對之經營困境，並針對各項問題提出經營策略之建議，包括市場、品質、財務、生產、人事策略，以作為營造業者選擇經營策略之參考。

關鍵字

營造業；經營策略； SWOT分析

並列摘要

The business cases and output value of the construction industry in Taiwan shrunk on the impact of economic downturn and the migration of industry, and the GDP of construction industry only account for 2.17% of GDP in 2007, according to the Bureau of Budget, Accounting and Statistics. It shows the competition among construction industry still be fierce, and the number of construction companies amounted to 13,706 in 2006, according to the Construction and Planning Agency under Ministry of the Interior. Plus the soar of price of material and wage, causing the increase of operation cost of construction companies. Moreover, the problem of lacking of workers, also severely affected the engineering schedule arranged by construction companies. A variety of situations indicate that construction companies are difficult in running business, and profit margin are getting lower. The role of construction companies is gradually shifting to focus on finance and management, instead of constructing by themselves previously. How to stabilize the relationship between up stream and down stream, and how to increase profit are the issues worthy of discussing. This study utilizes SWOT analysis to discuss the business dilemma faced by the company of this case, and proposes the advices of business strategies, including market, quality, finance, production and human capital strategies, in order to be a reference for construction companies.