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  • 學位論文

考慮新產品與再製品於蠶食效應下的產品模組化設計

Design Product Modularity Considering Cannibalization between New and Remanufactured Products

指導教授 : 蘇哲平
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摘要


再製商品對於節省成本及減少自然資源的損耗已在企業永續發展的營運管理議題中廣泛的討論,然而,較少研究探討產品設計模組化於再製造系統中所扮演的角色。因此,本研究建構兩期數學模型,考慮新產品與再製產品相互蠶食的情況下,分析企業應如何在再製造系統中決定產品的模組化程度。消費者對再製造產品的容忍度與再製造產品的初始節省成本是影響產品模組化程度與其他營運決策如產品售價與回收數量的重要因素。本模型亦考量政府法規的衝擊。

關鍵字

再製造 模組化 蠶食效應

並列摘要


Remanufacturing goods to save cost and to reduce consumption of natural resources has been a broadly discussed concept in sustainable operations management. However, few researches investigate the role of product modularity in remanufacturing. In this research we formulate a two-period mathematical model to analyze how company should design the degree of modularity of its products in a remanufacturing setting while new and remanufactured products cannibalize each other’s market. Consumer tolerance and original saving of remanufacturing toward remanufactured product are used as factors to determine degree of modularity and other operational decision variables such as price and recycle quantity. The impact of government regulation is also discussed.

並列關鍵字

Remanufacturing Modularity Cannibalization

參考文獻


楊政達,2011。考慮政府法規整合模組化與產品回收決策以最大化再製造系統之利潤。國立清華大學。
Atasu, A., Guide, V., Van Wassenhove, L. N., 2010. So what if remanufacturing cannibalizes my new product sales. California Review Management. Vol. 52(2), pp. 56-76.
Copulsky, W., 1976. Cannibalism in the marketplace. Journal of Marketing, Vol. 40(4), pp. 103-105.
Debo, L. G., Toktay, L. B., Van Wassenhove, L. N., 2005. Market segmentation and production technology selection for remanufacturable products. Management Science, Vol. 51(8), pp. 1193-1205.
Ferguson, M. E., Toktay, L. B., 2006. The effect of competition on recovery strategies. Production and Operations Management, Vol. 15(3), pp. 351-368.

被引用紀錄


徐銘彥(2013)。考慮新品與再製品蠶食效應下訂定回收價格以最大化利潤〔碩士論文,國立清華大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0016-2511201311332895

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